Hankintatukku Oy, Finland, will start marketing Lipogen PS-Plus™ (Phosphatidylserine 100mg. and Phosphatidic Acid 100mg. PAS™) – a dietary supplement for mental stress control – in Finland and Scandinavia. Lipogen will feature this supplement at SupplySide West in Las Vegas and Hi Europe show in Paris.
"Hankintatukku Oy is the first company in Europe to market our new PS-Plus™ product to retailers,” says David Rutenberg, CEO Lipogen. "We are confident that our partner from Finland will increase the Scandinavian awareness of the second generation of phosphatidylserine (PS) brain health supplements. Hankintatukku Oy has marketed Lipogen’s phosphatidylserine (PS) product under the brand name ‘Fosfoser Memory’ for more than 15 years and is a knowledgeable and well-established European dietary supplement provider.”
"After 15 years of selling Fosfoser Memory phosphatidylserine, we were looking to introduce a more advanced formulation," notes Arno Latvus, Managing Director of Hankintatukku Oy.. “Hankintatukku brings to the marketplace an advanced and patented PS product based on the most recent phosphatidylserine mental health ingredients research. The clinical data, which affirm the efficacy of PS-Plus compared to standard PS, alongside Hankintatukku’s cooperation with Lipogen, will enable us to offer an innovative line of healthy brain support supplements to European consumers."
According to a study published in March, brain disorders affect one-fifth of the population in Finland, with the total cost of brain disorders estimated at 3% of gross national product and 45% of all health-care costs. The study helps reinforce the importance of using functional ingredients to help prevent brain disorders.
Lipogen PS-Plus (PAS)™ is a patented vegetarian complex of soy lecithin phosphatidic acid (PA) and phosphatidylserine (PS) clinically proven to help manage mental, psychological and physical stress. Lipogen PS-Plus attained GRAS status in the USA, and may be applied to a wide range of nutritional products (capsules and tablets), functional foods, nutritional beverages, nutrition bars and dairy products.
Lipogen, a leading PS (Phosphatidylserine) developer since 1992, focuses on natural brain support ingredients and mental health solutions for dietary supplements and for functional foods and beverages. All Lipogen products are vegetarian, solvent-free, and kosher-certified.
Visit Lipogen at SupplySide West booth #24065
Visit Lipogen and Novastell at Hi Europe in Paris booth #D105