Lipton(R) Iced Tea, a product of the Pepsi Lipton Tea Partnership, announced the launch of 100% Natural Lipton(R) Iced Tea, a new line of beverages with a simple, all-natural ingredient list.
New 100% Natural Lipton(R) Iced Tea will be available, beginning April 2011, in four flavors: long-time fan favorites, Green Tea with Citrus and Iced Tea with Lemon, as well as two new flavors—Iced Tea with Blueberry Pomegranate and Green Tea with Passion fruit Mango.
"We pride ourselves on our innovation and continue to remain at the forefront of meeting consumers' needs," says Mary Barnard, Vice President and General Manager of the Pepsi Lipton Tea Partnership. "In fact, research says that, in 2010, ready-to-drink tea was the fastest growing category in the Liquid Refreshment Beverage market."
As the Natural Food & Beverage category grows and consumers believe that "natural" is a key indicator for health and wellness, iced tea drinkers will find the new 100% Natural Lipton Iced Teas - which are made up of the finest-quality Lipton teas, real sugar and natural flavors - on shelves in 20-ounce bottles.
"We know tea, and our new 100% Natural Lipton Iced Tea line, which includes refreshing new flavors, offers yet another way for people to enjoy tea," says Barnard.
The Diet portfolio will expand also, with new Diet Green Tea with Watermelon joining the beloved Diet Green Tea with Citrus flavor, both free of artificial colors and flavors.
To celebrate the new line, Lipton will treat tea drinkers to summer programming that will allow them to experience music in an unplugged, natural way. "The Natural Side of Music" will include a surprise summer kick-off concert with a major unannounced artist, online videos featuring cuts and conversations with music artists and more. Official details will be announced May 2011, and fans are directed to check out Facebook.com/LiptonIcedTea for breaking announcements and details.
100% Natural Lipton Iced Tea will retail for $.99 to $1.59 and will be widely available in 20-ounce bottles beginning April 2011. Consumers will also learn more about 100% Natural Lipton Iced Tea through a national advertising campaign that will launch in May 2011. The "You Are What You Tea" campaign will introduce an iconic silhouette consisting of water, tealeaves and sunshine. This new visual will convey the naturally uplifting effect of drinking 100% Natural Lipton Iced Tea.
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