Here’s what the smart companies know: it’s lucrative to be sustainable. “Potentially the richest partnership in the history of capitalism,” that’s what Stonyfield Farm CEO Gary Hirshberg calls nature and business in Stirring It Up: How To Make Money and Save the World. “Waste not, want not,” right? But where do you start? And, if you’ve already “gone green,” how do you make sure you and nature are getting the best return on your investment?
On Sept. 18, join top executives for “Sustainability & Crafting Responsible “Green” Marketing,” an educational tele-seminar presented by the American Herbal Products Association (AHPA). An expert panel including Aveda Vice President Earth & Community Care Chuck Bennett, United Plant Savers Executive Director Lynda LeMole and Frontier Natural Products Co-op Vice President Sustainability Kathy Larson will provide their practical wisdom and answer your questions about sustainability, the bottom line and how to walk the talk in a “greenwashed” world.
And what about that talk? It seems, as the pressure to talk green and walk green increases, competitors are upping the ante by challenging each others dubious claims. Cases related to “green” marketing are increasingly appearing before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), the industry self-regulatory group says. And, in D.C., the Federal Trade Commission (FTC) is also turning its eye to “green” claims with an extensive review of its “Green Marketing Guides.” The temperature is starting to rise in the world of “green” marketing!
Enter expert panelist Anne Maher, formerly Federal Trade Commission (FTC) Assistant Director and currently Kleinfeld, Kaplan & Becker Partner. Before her appointment as FTC’s Assistant Director of the Advertising Practices Division (1992-2001), she served in the Office of the Director, Bureau of Consumer Protection, and as Attorney Advisor to an FTC Commissioner. Analyzing current and past cases before NA D and FTC and answering your questions, Ms. Maher rounds out this exceptional panel.
The Sept. 17 registration deadline is fast approaching. Register Now!
Sustainability & Crafting Responsible “Green” Marketing
Thursday, Sept. 18, 2008, 1–3 pm Eastern
Fax form to 301.588.1174 or email to [email protected]
$195 per line for AHPA member companies (unlimited participants on your single line!)
$495 for non-members
Includes an unedited transcript (to review later)
Includes one Certification of Completion (for training and personnel files )
Additional certificates — $25 each
Optional audio CD — $25 (great for your training library)
All supporting resource documents, presentations and call-in instructions will be sent via email prior to the event. Please note, the registration fee is charged per phone connection, but as many staff members as you wish may conference or listen in.
For more information call (301-588-1171 x104) or email Devon Powell ([email protected]).