LOHAS 8 Trailblazes into Los Angeles With Innovative New Forum Showcasing the Business Of Conscious Commerce

--First Event of Its Kind to Bring Together Fortune 500 Business Leaders, the Entertainment Industry, LOHAS Industry Pioneers and Next Generation LOHAS Leaders under One Solar Powered Roof--

Broomfield, CO (April 9, 2004)– Combining the think-tank appeal of LOHAS events past (Lifestyle of Health and Sustainability) with a progressive, forward thinking agenda, the LOHAS 8 Forum is already generating strong buzz among mainstream corporations and the Hollywood community alike. The LOHAS 8 Forum: The Business of Conscious Commerce being held at The Ritz-Carlton, Marina del Rey, Calif., on May 12th - May 14th will uniquely highlight how media and entertainment is being leveraged to educate, shape and influence consumer behavior and purchasing decisions while promoting a Lifestyle of Health and Sustainability.

Both attendees and speakers of the LOHAS 8 Forum will experience a rare networking opportunity and actively participate in the mainstreaming and growth of the LOHAS industry.

“By moving the LOHAS conference to Los Angeles this year, we are looking to create a more widespread mainstream appeal of the LOHAS message and further perpetuate the critical dialogue between the pioneers of the LOHAS movement and emerging thought-leaders,” says Brad Warkins, President, Conscious Media. “We anticipate this year's event to offer an influential platform where leading executives will have the opportunity to translate the knowledge they garner at the event to their own respective businesses and communities.”

In addition, LOHAS 8 will feature a number of trend-setting and interactive programs that will further illustrate the LOHAS way of life including a High Tech Zen Experience Lounge; all organic and natural cuisine created by celebrity chefs; and, an exclusive performance with the extreme athletes of the Action Sports Environmental Coalition, an organization that demonstrates how next generation sustainable leaders are creating enormous impact on the youth market share and the future of sustainability.

Leading participating companies already include: Time Warner, Sony, General Electric, Ford Motor Company, White Wave, Patagonia, Gaiam, Seventh Generation, Spectrum Organics, American Apparel, as well, non-profit organizations as Co-Op America, ECO, Ecolutions, Environmental Media Association, and Global Green.


Note: The full Conference schedule can be found at www.LOHAS8.com
High Tech Zen Experience Lounge: In addition to the main conference agenda, LOHAS 8 will feature a networking and respite lounge that is designed with a rich, organic, modern edge. Participants are encouraged to exchange thoughts and ideas in a relaxed, engaged setting or take some time to experience a number of progressive and unusual LOHAS products and treatments.

LOHAS Update: First look to see and hear new 2004 LOHAS industry research and a discussion on what company mandates, goals and objectives work to create a LOHAS company - featuring Jeffrey Hollender, President & CEO, Seventh Generation and Lynnette Khalfani, CNBC Correspondent and Author of Inventing Success.

Power Lunch: Each day lunch will feature a titan of the LOHAS industry sharing his own personal and company experience rising to the top of this growing market. Featured speakers include: Steve Demos, CEO, White Wave and Michael Crooke, CEO, Patagonia.

Product Placement and Branding: A look at how companies can leverage product placement and branding to increase sales of sustainable products and services.

Power of Media and its influence on Sustainable Culture: Nina Utne, CEO Utne magazine will be joined by a panel of media heavyweights for a discussion on how media shapes and forms our passion and our perception of health and sustainability.

The Role of Influential and Values Based Branding: What Role does entertainment play in building values-based brands and influencing consumer behavior featuring Debbie Levin, president of the Environmental Media Association.

Fortune 500 Goes LOHAS: Sam Mandel; SVP, Time Warner will talk about what role Fortune 500 companies can play as catalysts and influencers in the area of social responsibility.

Health and Wellness Panel : Neil Blomquist; CEO, Spectrum Organic Products and others explain how the diverse Health and Wellness sector is shaping the future of business, government and culture

THE LOHAS 8 Forum is produced by Conscious Media, in association with Matter Entertainment and Organic Works Marketing.

About Conscious Media

Conscious Media is a diversified media company that serves the needs and interests of companies targeting conscious lifestyle consumers. Through its various business units, the company provides unrivaled access to and understanding of this growing marketplace, which numbers more than 68 million adults in the United States. Conscious Media's business units synergistically provide media services that are unparalleled in their ability to reach this demographic with integrity and authenticity. These business units include: Visual Media, Advertising, Internet & Technology, Industry Services and Publishing.

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