Akvion and Lonza announced that they are starting co-marketing activities for Akvion’s products containing Carnipure™, Lonza’s high-quality L-carnitine. These products include the dietary supplement Karniton® and the vitamin complex Alfavit®.
“Over the last two years, we have successfully used Carnipure tartrate and are placing the Carnipure quality seal on all products to show that we only use ingredients of highest quality and with excellent safety profiles,” says Alexander Lukash, Marketing Director of Akvion. Planned co-marketing activities include the placement of the Carnipure quality seal on Akvion’s website as well as advertisements in end consumer magazines.
“We are proud to work with Akvion, a major player in the Russian dietary supplement industry. We look forward to supporting Akvion in communicating the benefits of Carnipure to the end consumer,“ says Michael DeGennaro, global vice president of marketing and sales nutrition at Lonza.
L-carnitine, a nutrient produced in the body and found in some dietary sources, plays a critical role in fat and energy metabolism. It shuttles long-chain fatty acids into the cells’ mitochondria where they are broken down for energy generation. Extensive research shows that supplementary Carnipure can play a supportive role in many areas of health, including recovery from exercise, weight management, and healthy aging.
Lonza is one of the world’s leading producers of L-carnitine. Under the Carnipure brand, Lonza offers Carnipure crystalline, which is pure L-carnitine, as well as Carnipure tartrate, a non-hygroscopic form made of L-carnitine and tartaric acid. Carnipure is easily integrated into dietary supplements and functional foods and beverages.