LycoRed hires VP of sales and marketing

LycoRed hires VP of sales and marketing

Nanquette comes to LycoRed following several years with Cognis/BASF as a director for global key accounts, and previously held key positions for several world-leading manufacturers of nutritional ingredients.

LycoRed appoints Frederic Nanquette as the new Vice President of Marketing & Sales for Europe, Middle-East and Africa (excluding Israel). Nanquette will report to Ilan Ron, Global Vice President of Marketing & Sales.

Nanquette has impressive experience and knowledge in developing and executing strategies and marketing plans, as well as in sales. He also is highly skilled in optimizing diverse organizational structures and business processes while delivering sustainable, bottom-line results. Nanquette comes to LycoRed following several years with Cognis/BASF as a director for global key accounts, and previously held key positions for several world-leading manufacturers of nutritional ingredients.

“Nanquette’s skill set, bolstered by his more than 25 years of experience, will help us lead LycoRed to new horizons—not just in the dietary supplements industry but, most importantly, in the food and beverage industries,” says Morris Zelkha, President and CEO of LycoRed Ltd.

“I’m very excited to be a part of the LycoRed group,” notes Nanquette. “I intend to lead LycoRed to the next level via high-impact growth in both the food and beverage industry in Europe, as well as with the dietary supplement manufacturers. I look forward to applying my energies to all of our existing products, such as natural colourant and flavours, microencapsulated vitamins, minerals and other special ingredients, as well as for our natural carotenoids, such as our Lyc-O-Mato. I’m proud of the fact that all LycoRed products are backed up by extensive scientific research and know LycoRed will continue to follow new trends and offer innovative natural ingredients to the market.”

 

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