LycoRed launches clear, soluble vitamin D3 for beverages

LycoRed launches clear, soluble vitamin D3 for beverages

LycoRed, Israel, launches a novel line of crystal clear, soluble vitamin D3 perfectly suited to the beverage industry. This new product line can be used in a wide range of beverages and liquid preparations, powdered beverages, and tablet or RTD formulas.

LycoRed, Israel, launches a novel line of crystal clear, solubleCrystal Clear soluble vitamin D3 vitamin D3 perfectly suited to the beverage industry. This new product line is not only highly soluble but, most importantly, has extreme clarity and can be used in a wide range of beverages and liquid preparations, powdered beverages, and tablet or RTD formulas. It is especially suited for use in flavored or functional waters.

CapsuDar® D3 CWD dissolves instantly and stays stable across a wide range of pH levels. It is a microencapsulated, water-dispersible preparation that protects the normally fat-soluble vitamin against light, oxidation and acids which normally inactivate vitamin D3 when added to beverage applications.

“We developed this product to support our customers needing a highly soluble vitamin D3 in their beverage applications,” explains Udi Alroy, VP Global Marketing & Sales at LycoRed. “In the past couple of years there has been a significant increase in consumer awareness and scientific research showing an array of benefits of vitamin D. With this new development we provide a competitive edge to existing vitamin D3 products currently on the market. The next stage was to adjust the new vitamin D to beverage applications—and in particular to functional waters where clear, soluble solutions are required. We work closely with each client to make sure they can launch new products with this unique and highly marketable added value.”

LycoRed offers a wide range of vitamin D formulations, from powder (tablet grade) to cold-water dispersible applications to suspensions for food & beverages.

The CapsuDar line of products targets a wide variety of applications, such as dairy, juices, functional waters, baked goods and dietary supplements. It is stable in multiple nutrient blends as well as at high temperatures and through extreme manufacturing processes which can otherwise affect active ingredients. “Our goal was to combine our customers’ variety of needs for solubility, temperature resistance and clarity into one winning formulation,” adds Alroy.

Vitamin D-fortified food and beverages play an important role in helping consumers meet recommended intakes. Vitamin D supports calcium metabolism and both of these nutrients are critical for bone health throughout life. But D also has recently been shown to support heart health, weight management, cell differentiation and wound healing/immunity, provide protection for a number of cancers, regulate insulin secretion plus protect against arthritis symptoms, flu, cognitive decline, depression and menopause symptoms. Vitamin D also helps support skin health, making it a key player in the rapidly growing beauty-from-within category. Vitamin D is primarily made in the skin when it is exposed to sunlight, with limited amounts obtained from food sources. However, in people with low sunlight exposure, vitamin D must be obtained primarily from nutritional or supplemental sources. In children, severe vitamin D deficiency results in inadequate mineralization of bone, leading to growth retardation and bone deformities known as rickets. Exciting new research on vitamin D metabolism and its wide benefits to human nutrition and well being are being published almost daily.

Euromonitor expects vitamin D to continue its growth in the US with CAGR growth tipped to be 11.2 per cent between 2009 and 2014.

LycoRed is a science-based company with regional facilities in the U.S., Europe and Israel. It supplies natural carotenoids and a wide range of other nutritional and colouring ingredients to the dietary supplement, functional food & beverage and nutricosmetic industries worldwide. www.lycopene.com, www.lycored.com.

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