LycoRed announces its corporate image redesign as a part of its global strategy to strengthen its market presence. The new corporate image includes a new company logo, website, and other marketing materials based on the LycoRed marketing plan.
The new logo of LycoRed represents the essential change in LycoRedâs image. In addition to its flagship brand Lyc-O-MatoÂ®, LycoRed has expanded its portfolio to include a full range of carotenoids as well as providing solutions for fortification challenges. The LycoRed logo is the first symbol that reflects the changes in the company strategy and global activity.
âThe logoâs font represents our solid ethical commitment and scientific foundation, while the dynamic cycle demonstrates LycoRedâs commitment for innovation and ongoing renewal,â explains Mr. Udi Alroy, Marketing Director at LycoRed. âLycoRed is growing rapidly and successfully from a small innovative company to an international leader in the carotenoids and fortification ingredients category. The corporate image is part of our strategy to create a distinct market position for LycoRed.â
LycoRedâs web-site is an excellent example of internet B2B orientation using a clean red & white and up-to-date design that fits the new corporate image. The visitor can easily use www.lycored.com as an efficient tool to learn about LycoRedâs extensive line of carotenoids for coloring and fortification, microencapsulated ingredients and exciting solutions for fortification challenges. Furthermore, the LycoRed intranet provides global Information sources for LycoRedâs network. âSince we unveiled the new site in December, the number of visitors entering our website has doubled,â says Alroy. âThe unique structure of www.lycored.com enables our visitors to find the information required in a minimum number of clicks of the mouse.â
LycoRed combines the established skills, innovative technologies and extensive experience of former subsidiaries, Biodar Nutriblend and, recent acquisition, Buckton Scott Nutrition, together with LycoRedâs unique expertise in natural tomato lycopene. LycoRedâs strategy calls for building a portfolio of high quality carotenoid brands, natural food colorants and effective fortification technologies via strong internal growth and acquisitions.
For further information, please contact:
Mr. Udi Alroy