The wait is over for MÃ¶venpick Ice Cream lovers who have been anticipating the traditional 1 March release of the Super Premium Swiss brand’s new season flavors.
From this week, three exotic new recipes—Asian Black Leaf Lychee & Rose, Provence Lavender Honey & Violet, and Yoghurt & Apricot—will be available in the CrÃ©ation and Harmony ranges, as well as two new summer Limited Editions, Apricot & Rosemary and Coconut & Lemongrass.
MÃ¶venpick’s expert ‘MaÃ®tre Glaciers’, based at the brand’s research centre near Lausanne in Switzerland, are responsible for inventing each new flavor.
CÃ©dric Delez and Jean Besson are part of the team of ice cream masterminds who apply Swiss standards of perfection to exceptional ingredients from around the globe.
CÃ©dric Delez said: “As a Super Premium Brand, we have to go outside the norm. You can’t find such ice cream combinations anywhere outside MÃ¶venpick.
“Our consumers expect something new and surprising every year. They are willing to take risks but they still expect the same MÃ¶venpick Ice Cream quality.”
Fresh fruit and flowers
In the CrÃ©ation line, recognized by fans as the most daring of MÃ¶venpick’s five retail ranges, are two new flavors with a fruit and floral twist.
Asian Black Leaf Lychee & Rose is perhaps the most unusual. It blends lychee ice-cream with juicy fruit pieces, crystallized rose petals, and a delicate rose ripple sauce to create a surprising fresh taste.
CÃ©dric Delez explained why the flavor is so unique: “It is a specific combination of fruit and flowers that you find on a lot of restaurant menus, or in preserves such as marmalade, but not in an ice cream. This is something very special.
“Most lychee-based products have an artificial taste as they are made from concentrate. We only use puree, which really helps us to capture the freshness of the original fruit. Sometimes this can be a real challenge, but we never compromise.”
The other new addition to the CrÃ©ation range is Provence Lavender Honey & Violet, matching lavender honey from Southern France with crystallized violet petals and an orange blossom ripple sauce.
In the Harmony line, which combines frozen yoghurt, ice cream and sorbet to offer a great tasting dessert with only 4% fat, is the new Yoghurt & Apricot flavor.
It mixes frozen Swiss yoghurt with a velvety sorbet of Bergeron apricots, and delicate fresh fruit pieces.
All natural ingredients
Meanwhile, the new summer Limited Edition flavors are an aromatic Apricot & Rosemary sorbet, and a refreshing Coconut & Lemongrass ice cream.
Created for the 2011 Limited Edition theme ‘fruit and herbs’, as with all MÃ¶venpick Ice Cream products they contain no artificial colors, flavorings or preservatives.
Jean Besson, who developed both new recipes, revealed how the brand’s all natural policy is reflected in the Apricot & Rosemary flavor.
He said: “The combination of apricot and rosemary is fantastically fresh. Thanks to an unusually hot summer in the south of France last year, we were working with an exceptional crop of apricots.
“The sweetness you can taste is absolutely typical of the fruit at its best, while the rosemary has a slightly bitter aroma that balances this perfectly.”
CÃ©dric Delez continued: “There is no limit to what you can do with ice cream. We have attempted all kinds of flavors, including beer, truffle, smoked salmon and even ham!
“In the end, we are always thinking about what consumers are ready for. For example, five or six years ago, I think people would have been skeptical about the idea of herbs in ice cream, but now they are open to it.”
This season’s five new flavors will be available everywhere in Switzerland, and in a selection of other countries around the world. This excludes Provence Lavender Honey & Violet, which is exclusive to the Swiss store Manor.
Double CrÃ¨me & Meringue devotees
MÃ¶venpick Ice Cream’s MaÃ®tre Glaciers go to great lengths, globally and locally, to source exactly the right ingredients for their distinct creations.
For example in 2007, they worked with a tiny dairy supplier from a small village in the GruyÃ¨re region of Switzerland to create Double CrÃ¨me & Meringue flavor for the Limited Edition range.
Based on a traditional Swiss dessert—typically eaten with strawberries following a fondue, or after a day’s skiing—it proved so popular in Switzerland that it sold out within weeks.
The MÃ¶venpick Ice Cream office was soon inundated with messages from enthusiastic consumers, begging for the flavor to be brought back. To fans’ delight, the brand decided to permanently reinstate the flavor as part of the Classics range in 2009.
CÃ©dric Delez smiled and said: “I am always proud of our work, especially when we create something that consumers feel passionate about. I am also very proud that we can work with small, family companies to make such fantastic tastes.”
MÃ¶venpick Ice Cream
Acquired by NestlÃ© in 2003, MÃ¶venpick Ice Cream has a worldwide reputation for gastronomic excellence.
Originally produced in the 1960s for fine-dining restaurants in Switzerland only, it is now sold in almost 40 countries around the world including Russia, Finland and Singapore.
The two other MÃ¶venpick Ice Cream retail ranges are Classics and DÃ©lices de Fruit. Available all year round, the Classics range features long-established best-sellers such as Swiss Chocolate, Strawberry and Carmelita.
DÃ©lices de Fruit is a sorbet range including flavors such as Lemon & Lime, and Passion Fruit & Mango.
MÃ¶venpick Ice Cream has also this week released a multipack of four 175ml cups in its Classics range, featuring Carmelita, Stracciatella, Swiss Chocolate, and Vanilla Dream, available exclusively in all Coop stores in Switzerland.
The brand’s next set of new season flavors will be available on 1 October 2011.