Convenient Snack Pack of Healthy Pods has Enjoyed Significant Success in Midwest Test Market; Poised for National Rollout
CINCINNATI, OHIO, March 16, 2006 - MA-ME!(tm), a new on-the-go edamame snack that has been adding shelf space in major grocery chains in the Midwest since August, will be introduced at the 2006 Natural Products Expo West at the Anaheim, California Convention Center March 24-26.
A product of Bright Future Foods, LLC, of Cincinnati, MA-ME!(www.iwantmymame.com) is described by the company as "the tasty SnackBean(tm) that's good for you." A serving of MA-ME! provides all the benefits of soy protein, is high in fiber and has zero trans fat and zero cholesterol.
The Bright Future Foods team staffing the company's exhibit space (Booth #794, Hall A) will be headed by Anne Chambers, founder and CEO. Introduced at Supervalu's bigg's market chain in Cincinnati last June, the product since "has flown off the shelves," according to Chambers, Bright Future Foods CEO.
MA-ME! is now also available at Kroger markets in the Cincinnati area.
According to Marvin Lyons, produce manager for bigg's, the growing demand by the supermarket chain's customers for healthier foods and snack choices, prompted the decision to introduce the MA-ME! brand of edamame.
"Based on the exceptional consumer demand we have experienced regionally, we anticipate a national retail rollout before year's end," Chambers said. "Natural Expo West provides us with an excellent platform to reach the major retailers as well as gauge consumer response to the product."
MA-ME! is specially packaged for convenient on-the-go snacking. Bright Future Foods took great care to ensure the product packaging was consistent with the quality of the product it contained and its "on-the-go" snackability.
"Single-serving MA-ME! is ideal for packing in lunch boxes, purses, briefcases, backpacks or a gym bag," said Chambers.
Bright Future Foods plans to donate 10 percent of its annual after-tax profits to the Bright Future Adoption Foundation, which was established by Chambers to provide counseling and financial grants to prospective adoptive parents to aid them in completing the adoption process.
The charitable contribution policy is an outgrowth of Chambers' belief that business needs to give back to the communities and customers it serves. The policy has been in effect for several years at RED, the Cincinnati-based marketing communications firm which Chambers also founded and heads.
Bright Future Foods emanated from a trip taken by Chambers to China while completing the adoption of her daughter, Annie Chang. (Chang means "Bright Future.") During the trip, she enjoyed a vegetarian diet which included mostly tofu and other soy products. Once home, Anne looked for great tasting soy products, and she found edamame. "I got hooked on it right away," she said, "and I saw an opportunity to offer people a snack that was actually good for them."
According to Anne, naming the company Bright Future Foods keeps her focused on of the dual missions of the company, which are to help create healthier living by introducing people to the benefits of soy, and to call attention to adoption "as a wonderful way to create a family."
In its health mission, Bright Future Foods is riding the trend in consumption of soy products in the U.S. The United Soybean Board reports the sales of soy and soy-based products have nearly tripled since 1996 - from $1.2 billion in sales to over $4 billion today.
According to the Food & Drug Administration (FDA), consumption of products high in soy protein may help reduce the risk of heart disease. Other studies suggest that soy may reduce the risk of several other illnesses, including osteoporosis, and prostate and colon cancer.