New Company Merges Operations and Customer Service
CINCINNATI, Jan. 27 -- The companies producing the premium nutraceuticals Avlimil, Enzyte and Ogoplex, and the soon-to-be launched Altovis, Rogisen and Rovicid, have merged to form Berkeley Premium Nutraceuticals, Inc. The move consolidates Warner Health Care, Inc.; Wagner Nutraceuticals, Inc.; LifeKey, Inc.; and Boland Naturals, Inc., which will be maintained as subsidiaries of Berkeley.
"By creating Berkeley, we unite our premium nutraceutical brands under a single banner with shared infrastructure, management, customer service and sales," said company Founder and CEO Steve Warshak. "This positions us strongly for growth in the extraordinarily expanding market for non-prescription health options."
Providing exceptional customer service to every Berkeley brand will be an essential focus of the new company. Berkeley will employ a state-of-the-art customer support system that was created by a recent multi-million dollar nvestment. This includes a 24/7 call center, a significant increase in sales epresentatives and a new, dedicated employee development and training center.
Berkeley brands have a strong national presence, yet the Company remains committed to its roots in Cincinnati, where it maintains all of its business and now has approximately 800 employees. In 2003, Berkeley contributed nearly $30 million to the local economy. More than $9 million was spent on payroll and another $20 million went towards goods and services.
More than 150 million Americans are estimated to use dietary supplements for a range of wellness concerns. Current and pending Berkeley brands address a variety of health issues including sexual well-being, night blindness, fatigue and the heart. The Company plans to offer as many as 10 high-quality health supplements by the end of 2004.
Berkeley brands are trusted for their quality, efficacy and safety. Proprietary Berkeley formulations are developed with the highest-quality, time-tested and proven ingredients, and are offered to consumers in an easy-to-take, once-a-day regimen. Berkeley is working to formalize a Medical Advisory Board that will consist of leading specialists and researchers in a variety of medical fields.