Tetra Pak, whose clients include Nestlé and F&N, expects to see a steady 3 per cent increase in compound annual growth rate of the dairy market from 2009 to 2012 with white and flavoured milk products key.
In Malaysia, the food processing supplier and packaging solutions company said white and flavoured milk products are expected to grow at 2 per cent till 2012 in comparison to the other five dairy beverage categories — lactic acid products, sweetened condensed milk and evaporated milk and growing-up milk.
The ready-to-drink (RTD) ambient and RTD chilled milk variants have also been identified as products with significant growth opportunities.
This can be attributed to dairy producers having identified opportunities to create new market segments, as well as to their annual campaigns that invite consumers to participate, engage and build awareness.
An example of a campaign is called "Milk loves you", which starts in June and ends with "World Osteoporosis Day" in October.