Industry Veteran Jody Perkins Joins Manitoba Harvest’s Leadership Team as VP of Sales
(Winnipeg, Manitoba – January 27, 2010) – Manitoba Harvest Hemp Foods & Oils (www.manitobaharvest.com), the largest vertically integrated hemp food manufacturer in the world, has added another experienced sales professional to help maintain their dynamic growth. Today, the Winnipeg-based company announced that Jody Perkins has joined the leadership team in the newly created VP of Sales position. Mr. Perkins brings over 25 years of experience in the natural and organic products industry.
“Jody’s background selling essential fatty acid products, and his experience leading top performing sales teams will be extremely beneficial to the company,” says Mike Fata, President and co-founder of Manitoba Harvest. “The addition of a VP of Sales position, and having someone as qualified as Jody join the team, positions Manitoba Harvest to be the leading hemp food company in the world,” notes Fata.
Hemp is hot. Hemp grocery sales have been steadily growing and the Hemp Industries Association estimates the total 2008 retail value of North American hemp food, vitamin and body care product sales to be between $100 million and $120 million.
Nutrition experts tout hemp due to its balanced concentration of Omega-3 and Omega-6 Essential Fatty Acids, strong digestible protein profile, plentiful fiber, and abundance of vitamins and minerals. Hemp foods are the richest vegetable source of Omega 3 & 6. Hemp also contains all of the essential amino acids and has an overall protein content that is comparable to soy beans and higher than that found in nuts, other seeds, meats, dairy products, fish and poultry. The role of essential fatty acids in human growth and development, as well as their role in diseases like coronary heart disease, are hot research areas. Health-savvy consumers are also finding that in addition to being a nutritional powerhouse, hemp foods have a great flavor and gourmet appeal.
About Manitoba Harvest
Founded in 1998, Manitoba Harvest Hemp Foods & Oils is the largest vertically integrated hemp food manufacturer in the world. The company strives to create the healthiest hemp foods, to educate the public about healthy lifestyle choices and to support sustainable and organic agriculture. Manitoba Harvest is proud to partner with Renewable Choice Energy to reduce their environmental impact through wind power and carbon offsets. For more information about the company or products, including recipes, visit www.manitobaharvest.com.