Manitoba Harvest Launches First Organic Hempmilk

Hemp Bliss â„¢ Organic Hempmilk is a Nutritious and Delicious Alternative to Dairy, Soy and Grain-Based Drinks

Winnipeg, Manitoba (March 27, 2007) - Manitoba Harvest is pleased to offer the powerful nutrition and nutty flavor of hemp seed in a non-dairy hempmilk beverage. Hemp Bliss is the first line of organic hempmilks in North America. Offered in Chocolate, Vanilla and Original varieties, Hemp Bliss naturally provides a boost of 1,200 mg of Omega-3 essential fatty acids and 5 grams of protein per serving!

Manitoba Harvest Hemp Bliss is made from fresh organic hemp seeds and only the purest organic ingredients. It has a rich and creamy mouth-feel and is cold-filtered for a smooth taste. Each Hemp Bliss variety is offered in a 32 FL oz container for a suggested retail price of $4.99.

This innovative line of hempmilk is lactose-free, soy-free, nut-free and cholesterol-free. “Many people have allergies or sensitivity to dairy, nut, grain and soy-based beverages, so Hemp Bliss provides a healthy and nutritious alternative,” says Mike Fata, President and co-founder of Manitoba Harvest Hemp Foods & Oils.

Hemp foods are one of the hottest trends in the health food industry. The ‘Healthy Hemp’ feature that appeared on the NBC Today Show on January 16, 2007, is yet another demonstration of how hemp has earned its way onto the ‘radar screen,’ and menu, of mainstream America. Phil Lempert, NBC’s food editor and industry expert, led the discussion. “These are going to be the hottest products in 2007,” said Lempert, whom is also known as the Supermarket Guru. “This is powerful nutrition,” added Lempert.

“People are finding out that hemp foods and drinks are extremely nutritious - and then they try them and discover that they have a delicious nutty flavor and gourmet appeal,” says Mike Fata. The marketplace for hemp is large and growing. Vote Hemp, an advocacy group that vigorously promotes the reestablishment of hemp agriculture in the U.S., estimates that consumers in America will purchase $300 million in hemp products this year. Over the past 5 years, Manitoba Harvest’s sales have grown more than 1,000%, and Hemp Bliss is expected to propel the next round of rapid growth.

“Foods that offer omega-3 essential fatty acids like hemp are hot because medical evidence touting the health benefits continues to grow,” notes Fata. Hemp foods also have a strong digestible protein profile, fiber and an abundance of vitamins and minerals including magnesium, folic acid, vitamin E, iron, niacin, thiamin, phosphorus and zinc.

Award Winning Hemp Foods Pioneer

Manitoba Harvest was honored recently at the Natural Products Expo East show with the 2006 Socially Responsible Business Award for their work pioneering sustainable hemp agriculture in the 1990s and for spreading organic farming in Manitoba ever since. In the 1990’s activist and co-founder Martin Moravcik worked with the Manitoba and Canadian governments to re-legalize hemp agriculture. The goal of reintroducing hemp farming came to fruition in 1998 when the Canadian government began issuing hemp farming licenses and he partnered with Mike Fata and Alex Chwaiewsky to form Manitoba Harvest Hemp Foods & Oils. The company is now the largest hemp foods-only processor in North America.

Quality From Seed to Shelf

Manitoba Harvest contracts more than 6,000 acres of hemp seed production in Manitoba with more than 20 farmers that are shareholders in the company. They process the raw seed into organic hemp seed oil, shelled hemp seed, hemp seed butter, hemp protein powder and new Hemp Bliss – a line of non-dairy hempmilk. Manitoba Harvest owns and operates a kosher and USDA certified organic facility and their products are distributed to thousands of stores in the U.S., Canada, Europe and Japan. Manitoba Harvest products are also sold as bulk ingredients to food and cosmetic manufacturers.

Since Manitoba Harvest is an integrated producer of hemp food products they control production from “seed to shelf,” and are therefore able to ensure freshness and quality. For more information, please visit or call 1-800-665-HEMP (4367).

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