Manitoba Harvest Hemp Foods & Oils (www.manitobaharvest.com) is one of the fastest growing private companies in Manitoba, and now they are adding experienced professionals to help maintain their dynamic growth. Today, the Winnipeg-based company announced that Kelly Saunderson has taken over as the Marketing Manager. Saunderson headed up numerous award-winning marketing campaigns in the agriculture industry and brings years of experience and education to the team.
“Kelly has an impressive track record of developing marketing strategies and building brands,” says Mike Fata, President and co-founder of Manitoba Harvest. “The opportunities for Manitoba Harvest are endless and we are excited to have someone like Kelly helping us in our strategic growth,” notes Fata. Saunderson takes over for Autumn Bree who is exploring new opportunities but remains with the company in an external supportive role.
Hemp is hot. According to data from marketplace information leader SPINs, hemp grocery sales grew by 42% in 2008, and the Hemp Industries Association estimates the total 2008 retail value of North American hemp food, vitamin and body care product sales to be between $100 million and $120 million.
Nutrition experts tout hemp due to its balanced concentration of Omega-3 and Omega-6 Essential Fatty Acids, strong digestible protein profile, plentiful fiber, and abundance of vitamins and minerals. Hemp foods are the richest vegetable source of Omega 3 & 6. Hemp also contains all of the essential amino acids and has an overall protein content that is comparable to soy beans and higher than that found in nuts, other seeds, meats, dairy products, fish and poultry. The role of essential fatty acids in human growth and development, as well as their role in diseases like coronary heart disease, are hot research areas. Health-savvy consumers are also finding that in addition to being a nutritional powerhouse, hemp foods have a great flavor and gourmet appeal.
About Manitoba Harvest
Founded in 1998, Manitoba Harvest Hemp Foods & Oils is the largest vertically integrated hemp food manufacturer in the world. The company strives to create the healthiest hemp foods, to educate the public about healthy lifestyle choices and to support sustainable and organic agriculture. Manitoba Harvest is proud to partner with Renewable Choice Energy to reduce their environmental impact through wind power and carbon offsets. For more information about the company or products, including recipes, please visit www.manitobaharvest.com.