Maria Elena's Authentic Latino Launches First Organic Horchata Drink Mix

VALENCIA, Calif., Jan 23, 2008 /PRNewswire via COMTEX/ -- Maria Elena's Authentic Latino Inc. announced today the introduction of the nation's first Certified Organic Horchata drink mix, bringing the refreshing Hispanic flavor of Aguas Frescas to discerning consumers increasingly demanding new and great-tasting choices in Certified Organic and Natural drinks.

Maria Elena's new Organic Horchata drink mix is based on the popular Latino rice and cinnamon refreshment, and is a nutritious formulation of this traditional taste experience. Certified Organic, it is free of all Trans and Saturated Fats, and is calcium-rich, providing 15% of the recommended daily adult allowance of calcium. It mixes easily with water and can be served over crushed ice or refrigerated as a delectable thirst-quencher.
Manufactured in the USA, the new drink mix will initially be available at leading natural food retailers in Southern California in convenient 10-ounce packs for home use. It will also be available nationwide in a 1.5 Pound institutional pack for restaurants and coffee houses.

Maria Elena's Authentic Latino is a unique company that offers Natural and Organic versions of authentic Latin food and beverages. "We consider ourselves Latino Food Artisans," said co-founder Jerry Gonzalez, whose love of rich Latino tastes was inspired by his mother, Maria Elena de Gonzalez, for whom the company is named. "Our mission is to use our deep understanding of natural and organic foods to offer consumers fresh new tastes that put both a nutritious and a delicious twist on traditional Hispanic foods."

Maria Elena's Organic Horchata is the latest addition to the company's offerings, which includes a line of authentic, 100% Natural Aguas Frescas concentrates in the traditional flavors of Tamarindo (Tamarind), Jamaica (Hibiscus Flower), as well as Horchata (Rice and Cinnamon).

Through its association with The Bernod Group, it also offers Bernod's Spun City Brand of Certified Organic Cotton Candy (, another new taste treat.

Maria Elena's Authentic Latino Inc. is Hispanic-Owned and MBE Certified, and is based in Valencia, California where it recently opened its completely new, Certified Organic food manufacturing facility. The company also donates a portion of its profits to its foundation for Hispanic Youth, La Fundacion Juventud Maria Elena's.

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