Mars Petcare launches first MSC-certified pet food

Mars Petcare launches first MSC-certified pet food

Mars Petcare announced the introduction of Marine Stewardship Council (MSC) endorsed pet food products in UK stores. Selected packs from Mars Petcare’s SHEBA® and WHISKAS® lines are now MSC-certified and available in-store.

Mars Petcare to announce that it has achieved an important milestone in its ongoing sustainability journey, with the introduction of Marine Stewardship Council (MSC) endorsed pet food products in UK stores. Selected packs* from Mars Petcare’s SHEBA® and WHISKAS® lines are now MSC-certified and available in-store, offering consumers a choice of more sustainable pet food products for the very first time.

This is the latest milestone in the Mars Petcare sustainability journey. In April last year, Mars Petcare, the world’s largest petcare business, committed to using only sustainably sourced fish by 2020. Set against a backdrop of dwindling global fish stocks, Mars worked with World Wide Fund (WWF) to develop its fish sustainability commitment. The company aims to achieve the following milestones, across its entire petcare portfolio:

  • Only using fish from 100% sustainable wild catch and sustainable aquaculture sources
  • Replacing all wild catch whole fish and fish fillet with sustainable fish by-products and sustainable aquaculture.
  • Only using sustainable alternatives to marine fish ingredients.

Oceans are still under global threat as issues such as an increased demand for seafood and unsustainable fishing practices threaten fragile fish stocks. That is why Mars Petcare believes that it can have a positive impact on the protection of the world’s oceans and act as a catalyst for the market by working with sustainability organizations such as WWF and the MSC in Europe. Today’s announcement is the latest milestone is this long term journey towards sustainability.

Toby Middleton, MSC UK Manager said: “For consumers, making the best environmental choice can be tricky—especially when you are trying to apply the same ethical values to all aspects of your weekly shop. Making sustainable seafood choices can be a particular challenge, whether you are looking for sustainable haddock for the family or cat food for the family pet. By sourcing MSC certified fish and using the MSC ecolabel in these new ranges, Mars Petcare has made it simple for cat owners to shop with confidence and to reward sustainable fishing practice—even when buying for pets.”

About the World Wildlife Fund

WWF is the world’s leading conservation organization, working in 100 countries for nearly half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit www.worldwildlife.org to learn more.

About Marine Stewardship Council

The Marine Stewardship Council (MSC) is an international non-profit organization set up to promote solutions to the problem of overfishing. The MSC runs the only certification and eco labeling program for wild-capture fisheries consistent with the ISEAL Code of Good Practice for Setting Social and Environmental Standards and the United Nations Food and Agricultural Organization guidelines for fisheries certification. The FAO ‘Guidelines for the Eco-labeling of Fish and Fishery Products from Marine Capture Fisheries’ require that credible fishery certification and eco-labeling schemes include:

  • Objective, third-party fishery assessment utilizing scientific evidence;
  • Transparent processes with built-in stakeholder consultation and objection procedures;
  • Standards based on the sustainability of target species, ecosystems and management practices. 

The MSC has offices in London, Seattle, Tokyo, Sydney, The Hague, Edinburgh, Berlin, Cape Town, Paris and Stockholm.

In total, over 240 fisheries are engaged in the MSC program with 102 certified and over 140 under full assessment. Another 40 to 50 fisheries are in confidential pre-assessment. Together, fisheries already certified or in full assessment record annual catches of close to seven million metric tons of seafood, representing over 12 per cent of global capture production for direct human consumption. The fisheries already certified catch close to five million metric tons of seafood annually—over seven per cent of the total wild capture for direct human consumption. Worldwide, more than 8000 seafood products, which can be traced back to the certified sustainable fisheries, bear the blue MSC ecolabel. For more information, please visit: www.msc.org

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to United Kingdom with a dream of building a business based on the philosophy of a “mutuality of benefits” for all stakeholders—this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate—M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare—PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley—ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food—UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks—ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

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