Mission Possible Event Media Coverage Update: It's Huge and It's Positive

Sherman Oaks, CA -- The Dietary Supplement Education Alliance's "Mission Possible" event Tuesday returned huge numbers of media placements nationwide on this positive story, with reports still coming in.

"Mission Impossible" television series Peter Lupus lifted 76,235 lbs. in 26 minutes and 45 seconds, setting a new world record (see release dated June 19, 2002).

Less than 48 hours after the event, there are 82 confirmed television airings of the national features from "Mission: Possible" with a total audience of 4,878,294 viewers.

Many of the news stories included an interview with Mr. Lupus in which he strongly encouraged people to give their children vitamins to help them grow up healthy and strong.

Among the cities in which the story aired: Los Angeles, New York, Chicago, Washington, Atlanta, Detroit, Houston, Seattle/Tacoma, Phoenix, Cleveland, Sacramento, Pittsburgh, Baltimore, Indianapolis, San Diego, Charlotte, Raleigh/Durham, Nashville, Kansas City, Salt Lake City, San Antonio, Grand Rapids/Kalamazoo, West Palm Beach, Memphis, Newport, Greensboro, Buffalo, Albuquerque/Santa Fe,Louisville, WillkesBarre/Scranton, Jacksonville, Austin, Fresno, Richmond, Tulsa, Dayton, Pensacola, Wichita, Roanoke, Toledo, Green Bay, Des Moines, Rochester, Honolulu, Omaha, Fort Myers, Champaign, Decatur, Chattanooga, Jackson, Johnson City, Evansville, Youngstown, and Erie.

Event sponsors included NOW Foods, Prolab, Pharmore Ingredients, Inc., Schiff Move Free, and 24 Hour Fitness Magic Johnson Sports Club.

The event, held at the 24 Hour Fitness Magic Johnson Sports Club at the Sherman Oaks Galleria, raised between $ 15,000 and $20,000 which will provide vitamins to at-risk children via The Vitamin Angel Alliance and The Healthy Foundation. Many people pledged a penny, nickel or dime per pound lifted.

The Dietary Supplement Education Alliance (the Alliance) is a non-profit coalition between industry trade associations, manufacturers and other groups committed to providing science-based education on the benefits of dietary supplements to consumers, health professionals and policy makers. Alliance board members represent trade associations NNFA and AHPA, manufacturers Natrol, Capsugel, Rexall Sundown, and publishers Virgo Publishing and New Hope Natural Media.

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For More information:
Deb Knowles
[email protected]

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