FAIRFIELD, Calif.--(BUSINESS WIRE)--March 7, 2002--Functional food manufacturer MLO/GeniSoy, Inc. will unveil its "GeniSoy(R) Chocolate Drenched Premium Soy Nuts" at The Natural Products Expo in Anaheim, California on March 8. "What makes this new product unique," reports Duke Field, VP Sales and Marketing, "is our premium quality soy nuts, roasted to perfection in our own state-of-the-art roaster, covered with the finest European chocolate available." Chocolate Covered Soy Nuts are the newest in an impressive line of soy-based food products manufactured and distributed by the company. Chocolate Drenched Premium Soy Nuts are surprisingly low in calories (only 140 per 1 ounce serving) and saturated fat (only 4 g per serving). In addition, each ounce serves up 3 grams of soy protein. Mr. Field continues, "Our mission is to provide easy, delicious ways for the average person to get more soy into their diet. Our Chocolate Covered Soy Nuts will encourage people to try soy for the first time and give those who already appreciate soy more avenues to incorporate its benefits into their diet." GeniSoy Chocolate Drenched Premium Soy Nuts will be distributed through natural and health food channels, retail grocery natural food sets, and the company's website (www.genisoy.com).
MLO/GeniSoy was the first to nationally market a full line of soy-based food products, including soy protein bars, shake powders, savory crisps, roasted premium soy nuts Xtreme snack bars and now, chocolate covered soy nuts. Unlike others, MLO/GeniSoy roasts their own soy nuts in their state-of-the-art roaster at their new manufacturing facility in Fairfield, CA. Says company President Doug Williamson; "Our unique, oil-free roasting process enables us to roast our soy nuts at just the right temperature for just the right time, resulting in just the right taste." MLO/GeniSoy roots stretch back to the early 1960's, when founder Millard Williamson, food chemist by trade and body builder by avocation, was asked by friends to develop an effective, good tasting weight-training bar. The company continued to grow its line of high protein performance sports nutrition products and an impressive complement of privately labeled products in the USA and worldwide. In 1992, MLO was asked by a major international protein supplier to develop a soy based protein bar for prostrate cancer research, sensitizing the company to soy's significant health benefits, and resulting in the 1997 unveiling of the GeniSoy(R) brand. In 1999, the FDA stated that consuming 25 grams of soy protein per day as part of a low fat diet may reduce cholesterol and the resulting risk of heart disease. Studies suggest that increased soy protein consumption can help mitigate menopausal symptoms, bone loss associated with osteoporosis, and the idea that soy may have beneficial anticancer activity.
Unfortunately, traditional sources of soy protein have not appealed to the Western palate. MLO/GeniSoy's mission is to provide convenient, delicious and affordable soy food products that make it easy and enjoyable to incorporate the benefits of soy in the average person's everyday diet.
MLO Products Co., Inc is privately held. Corporate offices are located at 2351 N. Watney Way, Fairfield, CA 94533. For more information regarding GeniSoy products, visit the site at http://www.GeniSoy.com, email [email protected], or phone toll free 888/GENISOY (888/436-4769).