EAGAN, MN – March 5, 2012 – MonaVie, a leading product innovator in the health and wellness category, has selected Wellmune WGP®, the natural immune health ingredient from Biothera, for its newest health juice, Monavie MX™. The introduction builds upon MonaVie’s product family of ready-to-drink beverages, sachets and shots that include Wellmune WGP.
Wellmune WGP is clinically proven to safely prime the immune system to keep the body healthy. Numerous peer-reviewed studies demonstrate that Wellmune WGP mobilizes billions of innate immune cells that are part of the body’s natural defenses without over stimulating the immune system.
“We are gratified that MonaVie has chosen to expand its offering of good-for-you beverages with Wellmune WGP. The line extension underscores both market acceptance of products with Wellmune as an ingredient and its flexibility to meet a range of formulation requirements,” said Rich Mueller, Biothera president and chief executive officer.
Described as offering a powerful punch of antioxidants, including 19 fruits and 11 vegetables, MonaVie MX is formulated with MonaVie BioEssence™ technology, which provides greater bioavailability, and features AçaVie™, the most potent form of açai available.
“MonaVie MX is the ultimate juice blend,” said Shawn Talbott, PhD, and MonaVie’s vice president of product research and development. “It synergistically combines the immunity-strengthening defense of Wellmune with scientifically validated glucosamine to increase joint mobility and a broadarray of powerful antioxidants. This triple combination of health benefits helps safeguard the body against potentially harmful microorganisms, promotes joint health and fights oxidative damage and aging.”
Mueller added, “As consumers look for more ways to support their health and vitality, the broader availability of clinically proven Wellmune WGP in brands they trust offers peace of mind and worry-free convenience that contributes to healthy habits for a lifetime.”
About Wellmune WGP
Wellmune WGP is a natural carbohydrate that is clinically proven to prime key immune cells that keep the body healthy. This unique food, beverage and supplement ingredient is Generally Recognized as Safe (GRAS) under U.S. FDA regulations. It is also patented, Kosher, Halal, non-allergenic and GMO-free. The ingredient is a recipient of an IFT Innovation Award and a Frost & Sullivan Excellence in Research Award. Wellmune WGP is a product of Biothera, a U.S. biotechnology company dedicated to improving immune health.
MonaVie is a leading product innovator in the health and wellness category. Starting with the açai berry, MonaVie has fulfilled its mission to bring the rarest and most efficacious nutritional products to a global market. Its reputation as an innovative leader has been confirmed again with the introduction of its revolutionary new product philosophy, MonaVie Nutritional Chemistry™, that delivers custom nutrition to meet an individual’s unique nutritional needs in an easy-to-use delivery system. Learn more about MonaVie at www.monavie.com <http://www.monavie.com> .
Biothera, the Immune Health Company
3388 Mike Collins Drive
Eagan, MN 55121