Mott’s, a apple juice and sauce brand owned by Dr Pepper Snapple Group, has launched new Garden Blend, a 100% vegetable juice which comes in two varieties.
The new product is designed to provide health-conscious adults with a vegetable juice with garden fresh taste offering two servings of vegetables in every 8oz glass, the company claims.
Mott's marketing vice president Jaxie Alt said the launch of Garden Blend is an exciting extension of one of the company's oldest, most popular and successful brands.
"The Mott's portfolio has a rich history of delivering new product innovations. Garden Blend addresses two consumer demands that we're deeply committed to across the company - health and wellness, and quality taste," Alt added.
The company has plans to support the launch with national TV advertisement campaign and online media buy in tandem with in-store support and couponing campaigns across key markets.
Additionally, the company's sampling teams will bring Garden Blend taste tests to consumers in 32 cities nationwide.
Garden Blend comes in Original and Low Sodium varieties, and is currently available for sale in major retailers across the nation at a suggested retail price of $2.49 for 32oz bottles and $3.99 for 64oz bottles.