As California newspapers herald the defeat of biotech food measure Proposition 37, Oceanside's Metabolic Response Modifiers celebrates receiving its first non-GMO certification for MRM Veggie Protein.
A win for Prop 37 would have required California food manufacturers to reveal and name genetically modified organisms on ingredient panels.
"The defeat of Prop 37 was a win for processed food manufacturers and biotech, but we wanted to launch the product on a positive note in the formulation process," says Olson.
Rich in omega-3, -6 and -9, digestive enzymes and essential amino acids, "superfood" complex contains 13 different antioxidant-rich non-GMO fruits and vegetables, including blueberries, cherries, broccoli and spinach, to name a few.
Made from pea protein isolate and organic ingredients, such as hemp, and brown rice concentrate, along with chia seeds and flaxseeds, it now carries the coveted seal of the Non-GMO Project.
Current statistics estimate at least 75 to 80 percent of all processed foods and supplements in the U.S. market include genetically modified ingredients, such as corn, sugar beets, cotton oil and soybeans.
"Just because the initiative failed on Tuesday's ballot, it won't be the last time we see it," says Olson. "Sooner or later, this kind of labeling will be standard, and we're proud to be ahead of the curve with Veggie Protein."