MusclePharm Corporation, a Nevada corporation ("MusclePharm" or the "Company") MSLP +9.30%, an expanding U.S. nutritional supplement company, has announced that it has secured prime placement in 1,700 General Nutrition Center (GNC) locations for its innovative MuscleGel product beginning in August.
MusclePharm will receive L-Box Placement at each GNC location, which is the premier product placement location in each store, to showcase its category-creating supplement, MuscleGel.
The nutritional supplement, which has drawn rave reviews across several different platforms, contains 22 grams of protein and just 96 calories in each pack, and its gel-based formula makes it simple to consume on the go without liquids or mixing.
"This is a great sign that our relationship with GNC is getting stronger by the day. We had an incredible first quarter of 2011 and we are looking forward to even bigger things with them for the rest of 2011 and 2012," MusclePharm CEO Brad Pyatt said.
In addition to obtaining L-Box Placement at 1,700 GNC locations, MusclePharm is also excited to note that it just came off a record month of approximately $1.8 million in unaudited revenues to start its second quarter. It is a further sign that the popular company continues to expand and develop at a remarkable rate.
"This type of placement is another indication of our incredible growth," Pyatt said. "It is our goal to deliver remarkable sales and growth, and we will continue to add value to this company."
GNC is the largest specialty retailer of nutritional products in the world, featuring locations throughout the United States and in numerous international markets.
Its L-Box Placement is reserved for top-selling companies and products, which also indicates the strong business that MusclePharm and MuscleGel is doing at each GNC location.
ABOUT MUSCLEPHARM CORPORATION
Headquartered in Denver, Colorado, MusclePharm is a healthy life-style company that develops and manufactures a full line of National Science Foundation approved nutritional supplements that are 100% free of banned substances. Based on years of research, MusclePharm products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than one hundred elite professional athletes from various professional sports leagues including the National Football League, Mixed Martial Arts, and Major League Baseball. The Company's products address all categories of an active lifestyle, including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 U.S. retail outlets, including GNC and Vitamin Shoppe. MusclePharm products are also sold in over 100 online stores, including bodybuilding.com, Amazon.com and Vitacost.com. For more information, please visit www.musclepharm.com.