As part of its sustainable packaging development efforts, MeadWestvaco Corp. closely examined the impact and effects of its compostable food service packaging by studying the implementation of its MWare product at its corporate headquarters in Richmond, Va. MWV followed its product from fiber sourcing to consumer end use to its deposit into a composting bin, and finally to its return to the lifecycle as organic fertilizer available to local businesses. The company produced a video to showcase the sustainability of its product and to help customers better understand the opportunities of compostable packaging. The video will debut in conjunction with International Compost Awareness Week.
"Discarded, disposable packaging currently accounts for over one-fourth of landfill waste in the U.S., and we see this as an incredible opportunity to make a positive impact by leveraging our expertise in packaging and materials," said Dobbie Newman, director of Food Service Marketing, MWV. "By showing how easily composting can be implemented we hope to inspire and educate our customers, consumers and other corporations about how a local solution can impact a global issue."
The video, called "Disposable to Sustainable," describes the lifecycle of paperboard-based packaging when composted. The video explains that these products, once destined for the landfill, now help make up organic fertilizer approved for the growing of certified organic crops or flowers, plants or trees for local farmers and businesses.
MWV has been a longtime leader in sustainable food service packaging. The company has historically supported sustainable forestry and fiber sourcing, and was one of the first to develop food service-grade post-consumer recycled fiber hot beverage cup that complies with USFDA and ISEGA food contact standards. MWare food service paperboard has been certified by the Biodegradable Products Institute (BPI). Cups, plates and other disposable containers made from MWare(R) PLA-coated and uncoated bleached paperboard can be commercially composted with food waste and can feature BPI's compostable label. All MWV paperboards are compliant with a full range of rigorous, global food contact and safety standards including USFDA, ISEGA, CONEG, ASTM and RoHS.
More information on MWV's compostable packaging solutions can be found at www.mwv.com/foodservice.
MeadWestvaco Corporation /quotes/comstock/13*!mwv/quotes/nls/mwv (MWV 27.17, -0.56, -2.02%) , provides packaging solutions to many of the world's most-admired brands in the healthcare, beauty and personal care, food, beverage, media and entertainment, home and garden, tobacco, and commercial print industries. The company's businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company's land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 20,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the sixth consecutive year. For more information, please visit www.mwv.com.
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