Former NBA All Star hopes to help the industry build a robust immune support category
Anaheim, CA (March 6, 2004) - Former NBA All Star Earvin "Magic" Johnson, respected businessman and community leader, is hoping to raise awareness of the benefits of nutritional supplements on the immune system as the spokesperson for Natrol® My Defense® with ImmunEnhancerTM.
"This is exciting news for our industry and for the millions of Americans looking to support their immune health," said Natrol's Elliott Balbert. "Magic Johnson has helped raise awareness of the need for safe urban community gathering places, the need for physical fitness, affordable healthcare and the need for accessible housing. Now he wants to help spread the news about the benefits of nutritional supplements, and how they can help nourish the potential of mind and body."
Johnson will be involved in creating awareness of the benefits of Natrol® My Defense® and all such products which contain ImmunEnhancer, a patented natural ingredient shown to support the body's immune system. †
"Not only will he be doing something good by bringing the immune support benefits to the community, but he also will be helping the nutrition industry build a robust immune support category," said Balbert.
Johnson, who supports many initiatives geared to helping the urban community, explained, "One of my main initiatives is doing whatever I can to help improve the overall health of the community. Through my Magic Johnson Foundation Health Fairs, for instance, we reach out and help educate people about the need for and benefits of a healthier lifestyle through exercise and improved diet. And the next logical step is letting people know how nutritional supplements such as My Defense® with ImmunEnhancer can augment and support a healthy lifestyle through immune support.†
"It's really kind of serendipitous that Natrol and I crossed paths. I had been looking to partner with the right nutrition company for quite a while. I wanted to find a company that had been in the business a long time and that had a history of always putting its consumers first; a company with a stellar reputation and one that lives by a very high standard. Natrol and I share the same goals of providing reputable, proven solutions to the community."
Johnson sees this initiative as being the first in a long line of projects with Natrol focused on spreading the news about the benefits of healthier lifestyles. "Nearly everyone can benefit from a healthier lifestyle and Natrol has a lot of products that can help support such a lifestyle," he said.
Johnson added, "I believe in My Defense® with ImmunEnhancer because it's a product nearly everyone can benefit from. † Ever since my college playing days, I've realized that in this journey called life, you can get more out of it by taking the steps necessary to obtain and maintain optimum health."
ImmunEnhancer is also good for the environment because it is harvested from the stumps of larch trees, left behind as waste by the lumber industry. "I think that's kind of the icing on this whole cake. Not only are we helping people feel better by supporting healthier lifestyles, we're doing so in an environmentally responsible, efficient way," Johnson said.
My Defense® is a blend of natural immune-enhancing ingredients, including ImmunEnhancer, plus Ester-C* (a non acidic form of vitamin C), cranberry and papain. ImmunEnhancer is a clinically-supported, patented nutritional ingredient shown to support the body's immune system. † It is GRAS-affirmed. ImmunEnhancer is a patented form of larch arabinogalactan, an all-natural, non-herbal polysaccharide that may increase immune cell production. †
Natrol® My Defense® with ImmunEnhancer is available at most locations that sell nutritional supplements including drug chains, supermarkets, mass merchandisers, health food stores and through most supplement-stocking catalog and internet retail locations.
† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
The statements made in this press release which are not historical facts including statements regarding expectations for future growth of revenue are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. As a result of a number of factors, including the factors described above and factors that the Company may not currently foresee, as well as those factors set forth under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2002 and in the Company's other filings with Securities and Exchange Commission, the Company's actual results could differ materially from those set forth in the forward-looking statements.