Senior Athletes Get a Head Start with brainSpeed, the New Cognitive Health Supplement Designed to Enhance Mental Performance
LOS ANGELES--(BUSINESS WIRE)--June 6, 2005--The 2005 Senior Olympic Games in Pittsburgh is the arena for the world's finest Senior Olympians and their guests to experience Natrol® brainSpeed(TM), the new cognitive health supplement designed to help improve mental agility, promote attention and maintain memory. Targeting the cholinergic system -- the key to cognitive speed -- brainSpeed has been developed to take athletes to the next level by helping accelerate reaction time, improve decision making velocity, and promote mental acuity.(a)
The "senior-Xtreme" brainSpeed Squad will be on hand at the games June 9-12 where they will fan out around competition venues at Petersen Athletic Center and Carnegie Mellon University, encouraging Olympians and their guests to measure their mental agility by going to www.brainspeed.com and taking the online brainSpeedOmeter(TM) test. As the first cognitive health supplement brand to offer individual verifiable results online, the brainSpeed test allows users to establish a mental processing speed benchmark, and then track their progress as they use the product.
Natrol CEO Elliott Balbert will also be on-hand to award Olympic medals to winning track and field athletes on June 11th at the Carnegie-Mellon University Athletic Center.
According to Phil Godfrey, Vice-President and COO of the National Senior Games Association, the producer of the 2005 Senior Olympics, "We are delighted to be embarking on this relationship between the NSGA and Natrol. Optimal brain health is vital to the performance of senior athletes both on and off the field, and I think brainSpeed and active seniors can be a winning combination."
About Natrol brainSpeed
Each brainSpeed product contains a proprietary core blend of nutrients that has been identified as beneficial for attention, memory, decision-making and other cognitive functions. With this core blend and specific additional ingredients for each brainSpeed product, Natrol® has created a product line that can help improve cognitive function with regular usage. Natrol® brainSpeed Attention(TM), Natrol® brainSpeed Perform(TM) and Natrol® brainSpeed Memory(TM) products will be available at fine health food stores and other select retailers beginning in August. For more information go to www.brainspeed.com.(a)
Founded in 1980, Natrol, Inc. (NASDAQ:NTOL - News) is a diversified nutrition company that manufactures and markets premium branded nutritional products, functional teas and sports fitness products under the Natrol, Laci Le Beau® Tea and Prolab® Sports Nutrition labels.
Natrol markets more than 200 nutritional products designed to meet a wide range of consumer needs. The products are available at more than 50,000 food, drug, mass market and independent health food stores, catalogs and Internet sites, gyms and specialty stores nationally and in select foreign countries. For more information visit www.natrol.com.
About the National Senor Games Association (NSGA)
The NSGA is dedicated to promoting healthy lifestyles for adults through education, fitness and sport. The NSGA strives to assist adults 50 and over in achieving greater value and quality in their lives by staying healthy, active and fit.
(a) These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.