CHATSWORTH, Calif.--(BUSINESS WIRE)--March 28, 2002--Natrol, Inc. (Nasdaq:NTOL), a leading manufacturer and marketer of branded dietary supplements, today announced that it has added the "Vitamin Angel Alliance," a non-profit organization dedicated to fighting child malnutrition around the world, to its "Care for Kids" initiative. The "Children's Hunger Fund" was the program's first beneficiary.
Natrol launched its "Care for Kids" program in February 2002, with the goal of providing monetary, personnel and product assistance to non-profit organizations dedicated to helping improve the lives of children. "Our 'Care for Kids' program is a very personal commitment that I, and every member of the Natrol family, has made to do our part in alleviating hunger, disease and suffering from the lives of innocent children around the world," said Elliott Balbert, CEO & President of Natrol.
Natrol's "Care for Kids" selected the "Children's Hunger Fund" as its first partner. Founded in 1991, the "Children's Hunger Fund" is a nonprofit organization serving the needs of children across the United States and around the world. "We are honored to work with the Children's Hunger Fund," said Ehtisham Rabbani, Natrol's Vice President for Marketing and Product Development. "The Children's Hunger Fund consistently ranks among the highest rated charities in the country, with more than 99 cents of every dollar going directly to program services benefiting children in need."
Natrol's "Care for Kids" program was launched with a full-year, national marketing plan, including a print advertising campaign in such publications as Reader's Digest, Family Circle and Parenting, in-store displays and signage at thousands of retail outlets, and a direct mail campaign. "One important element of the program is to build awareness of the plight of millions of children, and then to get our consumers actively involved in helping," said Mike Jamerson, Natrol's Marketing Director. "So, we have committed a $3.00 donation for every consumer who sends us proofs-of-purchase for any two Natrol products. With about ten million units of Natrol products purchased last year, we are hoping that consumers will share our passion, and sign-up in large numbers."
Just six weeks after the launch of the program, Natrol added the "Vitamin Angel Alliance" to its "Care for Kids" program with a donation of over $100,000 of Ester-C. "Thank you so much for your very generous recent contribution of Ester-C," wrote Howard Schiffer, President of "Vitamin Angels," in a letter to Elliott Balbert and Gary De Mello, Natrol's Vice President of Operations. "Remember, we are not talking about stopping a common cold with these kids, we are actually talking about preventing scurvy. For children in refugee camps, and in impoverished conditions around the world, your donation will make a huge difference."
In a note to Natrol employees, Elliott Balbert pledged to continue Natrol's "Care for Kids" program. "We get to make a difference in thousands of lives...we get to save lives," he wrote. "And isn't that why we work so hard everyday."
Natrol's "Care for Kids" program was developed to bring consumers, retailers and the Company together in helping nonprofit organizations dedicated to improving the lives of children around the world. For more information, contact Laura Moore at (818) 739-6000, write to [email protected] or visit www.natrol.com.
Children's Hunger Fund is a non-profit organization that is international in scope. Founded in December 1991, program services include food and clothing distribution to needy families; support of orphanages and feeding programs worldwide; disaster relief; job training and placement for youth and young adults; Christmas toy distribution; and other projects geared toward improving the quality of life of children in need. For more information, contact (800) 708-7589, write to [email protected] or visit www.chf2serve.org.
Vitamin Angel Alliance, a non-profit, non-sectarian organization, was created in 1994 to fight malnutrition and childhood blindness around the world. Working in partnership with Direct Relief International, a disaster relief and medical assistance organization, Vitamin Angel provides health education and nutritional supplements to individuals, families, and communities that are medically underserved or at risk of a specific condition or illness. For more information, contact (805) 565-9919, write to [email protected] or visit www.vitaminangelalliance.com.
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