CHATSWORTH, Calif., May 01, 2007 (BUSINESS WIRE) -- Natrol, Inc. (NTOL) , a leading manufacturer and marketer of nationally branded nutritional products, announced that it has entered into a joint venture with a group of Chinese businessmen to develop an operational platform in China for sales, marketing and distribution of the Company's products.
Wayne Bos, Natrol's President and CEO, commented "We believe that the market opportunity for our products in China and the Asian region is extremely compelling. Chinese culture has, for thousands of years, understood and accepted the wisdom of herbs for wellness. The combination of this traditional affinity for healthy-living products and the capabilities of our leading brands across an array of products are a natural fit. While this effort will take time to properly develop and it is not expected to be meaningful to our results over the near term, we are planting the seeds for future growth. We have known our joint venture partners in this effort for many years and are impressed with their track record, which includes a number of successful business endeavors. We look forward to this project. We believe that Natrol has the opportunity to be a global leader in the wellness market and this is an excellent step in that direction."
About Natrol - Nourishing the Potential of Mind and Body (SM)
Natrol, Inc. (NTOL) , headquartered in Chatsworth, CA, has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol's portfolio of brands includes: Natrol(R), Prolab(R), Laci Le Beau(R), Promensil(R), Trinovin(R), Nu Hair(R) and Shen Min(R). The company also manufactures supplements for its own brands and on behalf of third parties.
Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and a wholly owned subsidiary in the UK. Natrol's dedication to quality is evidenced by its commitment to high manufacturing standards, earning the company an "A" rating from the Natural Products Association's Good Manufacturing Practices ("GMP") Certification Program--a designation achieved by less than ten percent of U.S. nutrition companies. For more information, visit www.Natrol.com.