Natrol Launches Line of Lemon-Flavored Omega-3 Fish Oils

CHATSWORTH, Calif., Apr 11, 2007 (BUSINESS WIRE) -- Natrol, Inc. (NTOL) , a premier manufacturer and marketer of nationally branded nutritional products, has introduced an all-new line of Lemon-Flavored Omega-3 Fish Oil supplements. Natrol's specialized Omega-3 Fish Oil formulations contain MEG-3(R) Brand Fish Oil* with added natural lemon oil for a great-tasting lemon flavor. The lemon flavor helps combat the fishy "burp effect" associated with fish oil supplements. MEG-3(R) Brand Fish Oil is a superior-quality, pure Omega-3 fish oil, primarily from deep-water fish caught in the South Pacific Ocean off the Peruvian coast.

According to Dr. Michael Yatcilla, Natrol's Vice President of Research and Development, "Fish oils contain important fats, called Essential Fatty Acids (EFAs), that humans can only obtain through food and nutrition." He added, "Getting the right amount of EFAs, either by eating EFA-rich foods, such as oily fish, or supplementing with Omega-3 fish oils, is one of the best ways for people to protect their cardiovascular health. Furthermore, clinical studies show that taking EFAs can help cognitive and emotional health, as well as support bone, joint, skin and hair health."**

Many people, however, either don't eat enough EFA-rich foods -- especially cold-water, "oily" fish such as anchovies and sardines -- in their regular diets, or are concerned about eating fish that tend to be higher in heavy metals. For these people, a solution is to supplement with Natrol's Omega-3 Fish Oil products with MEG-3(R) Fish Oil, which is USP verified by U.S. Pharmacopeia and molecularly distilled -- a state-of-the-art ultra-filtering process that removes toxins including pesticides, PCBs (polychlorinated biphenyls), dioxins, heavy metals such as mercury, and other unwanted elements from fish oil that may occur naturally or result from the environment.**

Current statistics indicate that cardiovascular disease is still the No. 1 killer in the U.S. and most European countries. Recent media stories, including one by CNN's chief medical correspondent Dr. Sanjay Gupta, report that heart disease kills more women than men. One way to offset this trend, according to health professionals, the American Heart Association and the medical community at large, is to eat oily fish. Supportive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.**

Mounting research evidence over the past decade is indicating that Omega-3 fish oils may also have bone benefits for humans. The newest research shows a positive effect on bone mineral density associated with high concentrations of EFAs in the body, particularly DHA fatty acids.**

Natrol's line of Lemon-Flavored Omega-3 Fish Oil supplements includes the following products:
-- Natrol(R) Omega-3 Fish Oil 1200 mg (Lemon Flavor)+ -- With MEG-3 Fish Oil and added natural lemon oil for a great lemon flavor, one soft gel taken twice daily with meals provides 2400 mg of purified fish oil for optimal cardiovascular and cognitive (memory) health support, and to help maintain healthy skin and hair. Average U.S. SRP is $9.60 for a one-month supply of 60 soft gels.**

-- Natrol(R) Omega 3-6-9 (Lemon Flavor)++ -- This new formulation, containing MEG-3 Fish Oil and added natural lemon oil to ensure a great lemon flavor, provides a powerful combination of Omega-3 fish oil (850 mg per capsule), GLA (from Borage Oil), and Omega-9 Oleic Acid, designed to create a healthful balance of these EFAs in the body. With one soft gel taken twice daily with meals, this balanced formula helps support healthy bones, skin and hair, in addition to providing heart and brain health benefits. Average U.S. SRP is $13.20 for a one-month supply of 60 soft gels.**

-- Natrol(R) Extreme Omega(TM) (Lemon Flavor)+++ -- With MEG-3 Fish Oil and added natural lemon oil for a great lemon flavor, a serving of this supplement provides 1200 mg of fish oils, including 323 mg of EPA and 215 mg of DHA, essential for maintaining a healthy balance of Omega-3s in the body. One soft gel capsule taken twice daily with meals can help support cardiovascular, cognitive (memory), bone and joint health, and may also provide emotional balance and mood support. Average U.S. SRP is $14.40 for a one-month supply of 60 soft gels.**

Natrol's Omega-3 Fish Oil products meet the State of California's rigorous standards for purity under its Proposition 65 regulations. For more information on Natrol's products, interested persons can go to www.Natrol.com or call 1-800-2-NATROL (1-800-262-8765).

About Natrol - Nourishing the Potential of Mind and Body(SM)
Natrol, Inc. (NTOL) , headquartered in Chatsworth, CA, has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol's portfolio of brands includes: Natrol(R), Prolab(R), Laci Le Beau(R), Promensil(R), Trinovin(R), Nu Hair(R) and Shen Min(R). The company also manufactures supplements for its own brands and on behalf of third parties.
Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and a wholly owned subsidiary in the UK. Natrol's dedication to quality is evidenced by its commitment to high manufacturing standards, earning the company an "A" rating from the Natural Products Association's Good Manufacturing Practices ("GMP") Certification Program--a designation achieved by less than ten percent of U.S. nutrition companies. For more information, visit www.Natrol.com.

*MEG-3 is a registered trademark of Ocean Nutrition Canada, Ltd. and used under license.

+Contains 300 mg of EPA and DHA combined per serving, which is 188% of the 160 mg Daily Value for a combination of EPA and DHA.
++Contains 220 mg of EPA and DHA combined per serving, which is 138% of the 160 mg Daily Value for a combination of EPA and DHA. Each serving also has 350 mg of Borage Oil, including 84 mg of GLA and 47mg of Oleic Acid (Omega-9).
+++Contains 538 mg of EPA and DHA combined per serving, which is 336% of the 160 mg Daily Value for a combination of EPA and DHA.

**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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