Natrol partners with Bikram Yoga to introduce Vedic Mantra Ayurvedic supplements

Natrol partners with Bikram Yoga to introduce Vedic Mantra Ayurvedic supplements

Natrol partners with Bikram Choudhury, the founder of Bikram Yoga, to create a new line of ayurvedic supplements called Vedic Mantra™.

Natrol, Inc., a global leader in the nutrition industry, and a premier marketer, manufacturer and distributor of nationally branded nutritional products, is partnering with Bikram Choudhury -- the world renowned yoga guru who developed the unique brand of yoga known as “Bikram Yoga” -- to offer a new line of ayurvedic supplements called Vedic Mantra™.

Often referred to as “hot yoga”, Bikram Yoga is ideally practiced in a room heated to 105 degrees Fahrenheit (or approximately 40.6 degrees Celsius), with a humidity of 40 percent. Bikram’s goal is general good health, and the alliance with Natrol, Inc. is a natural fit for both entities. This collaboration was arranged by Los Angeles-based brand integration firm, Brand in Entertainment.

“This is an exciting venture for Natrol to affiliate with Bikram and Bikram Yoga, an institution globally recognized for its positive health influence,” says Lisa Sheppard, Natrol’s Senior Director of Marketing. “Natrol agrees with the yoga philosophy that a balanced mix of healthy natural foods and supplementation is a good step to enriching the mind and body.”

According to Bikram Choudhury, founder of Bikram Yoga, “We are very pleased to partner with such a prestigious company as Natrol to promote high-quality, unique nutritional products for the benefit and convenience of Bikram Yoga students and teachers.” He continued, “Vedic Mantra connects the ayurvedic and herbal lifestyle with the yoga practice.”

Designed to enrich the experience of living through nature’s mantras for a healthier mind and body, the Vedic Mantra supplement line consists of ten core herbal products developed to address a healthy lifestyle and target specific health needs as follows:

Lifestyle Need

 

 

 

Product

 

 

 

Lifestyle Need

 

 

 

Product

Antioxidant Support

 

 

 

SkevenZ®

 

 

 

Joint Support

 

 

 

MobeZE®

Digestive Support

 

 

 

GitON®

 

 

 

Liver Detox/Support

 

 

 

LivRighT®

Energy Support

 

 

 

EnergiON®

 

 

 

Mood Support

 

 

 

MoodON

Healthy Cholesterol Support

 

 

 

GarLIP®

 

 

 

Relax/Sleep Support

 

 

 

CalmNervZ®

Heart Health Support

 

 

 

MARine HearT®

 

 

 

Weight Loss Support

 

 

 

BMI

Based on the five key principles of yoga -- nutrition, relaxation, breathing (pranayama), meditation and exercise (asana) -- the unique Vedic Mantra line was developed to work in conjunction with the body to support the positive results of a healthy lifestyle, which yoga promotes. Each product is formulated with a unique ayurvedic blend of herbs to enhance OR maximize the benefits of the product’s nutrients.

The Vedic Mantra supplement line consists of allergen/dairy-free, vegan (VegCaps), and all products adhere to Natrol’s high-quality standards. Starting in January 2012, Vedic Mantra will be sold online and at select Bikram Yoga studios throughout North America. The products will each retail for $14, and will be promoted through a variety of mediums including healthy lifestyle magazine and yoga conferences and competitions, including the 9th Annual 2011 Bishnu Charan Ghosh Southern California Regional Championship at the Lanterman Auditorium in La Canada Flintridge, California on December 3, 2011. Information about this event will be available from the Bikram Yoga website www.BikramYoga.com.

Natrol products are available in health food stores, drug and grocery stores, mass-market retailers, Natrol.com, and other online retailers. More information is available at www.Natrol.com, or by calling 1-800-2-NATROL (1-800-262-8765), or emailing [email protected].

About Natrol – CONSUMER.TECHNOLOGY. NUTRITION.

Natrol, Inc., headquartered in Chatsworth, CA, is a wholly owned subsidiary of Plethico Pharmaceuticals Limited. Plethico Pharmaceuticals Limited (BSE: 532739.BO: PLETHICO), an herbal/nutraceutical-focused Indian Company, engages in the manufacture, marketing, and distribution of pharmaceutical and allied healthcare products in India and internationally.

Natrol, Inc. has a portfolio of health and wellness brands representing quality nutritional supplements, functional herbal teas, and sports nutrition products. Established in 1980, Natrol’s portfolio of brands includes: Natrol®, MRI, Prolab®, Laci Le Beau®, NuHair®, Shen Min®, Promensil®, and Trinovin®. The company also manufactures supplements for its own brands and on behalf of third parties.

Natrol distributes products nationally through more than 54,000 retailers, as well as internationally in over 40 other countries through distribution partners and its UK subsidiary. Consumer needs are central to Natrol’s focus. The company pledges to deliver nutritional products with uncompromised service, quality, and innovation through the best that science, nature, and technology can offer. For more information, call 1-800-2-NATROL (1-800-262-8765) or visit www.Natrol.com.

These statements have not been evaluated by the Food and Drug Administration. Products not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare professional prior to use if you have or suspect a medical condition, are taking prescription drugs, or are pregnant or lactating.

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