Natural Balance Expands Dog Treats Line

Natural Balance Pet Foods is expanding its Healthy Bones line of dog treats with the addition of four new formulas, all of which have added Vitamin E and Zinc to help support optimum skin and coat health. The crunchy, oven-baked treats will feature revamped packaging designs and will be available in five varieties upon launching in late July 2010. The announcement marks the first time in the company’s 20-year history that it is offering fortified treats.

“The treats themselves are already rich in nutrients from a wholesome blend of proteins, carbohydrates and antioxidants,” said Heather Govea, Senior Vice President of Independent Sales and Corporate Marketing at Natural Balance. “Adding Vitamin E & Zinc, which work together with flaxseed, simply strengthens The Natural Balance Skin & Coat Promise.”

As with all Natural Balance treats, Healthy Bones contain no corn, soy or wheat and are suitable for dogs of all life stages. Upon launching later this summer, the treats will be available in both small breed and regular sizes, in 8oz. and 16oz. resealable bags respectively, in the following varieties:

  • Turkey, Oatmeal, Cranberry
  • Oatmeal, Chicken, Pumpkin
  • Sweet Potato, Salmon, Apple (Grain-Free Formula)
  • Lamb, Quinoa, Carrot
  • Trout, Wild Rice, Spinach

“The inspiration for the unique flavor combinations came from our desire to treat dogs to the same wholesome ingredients you’d find on your own table,” said Govea. “Now pet owners can feel good about rewarding their dogs with a bone that is truly healthy.”

About Dick Van Patten’s Natural Balance Pet Foods®

Based in Pacoima, California, Natural Balance was founded by Dick Van Patten and Joey Herrick in 1989 on the philosophy of providing pets and their owners The Food For a Lifetime™. All Natural Balance products are free from artificial preservatives, flavors, colors and bleached ingredients, and are used and respected worldwide by top trainers, breeders and caring pet owners who want the best for their animals. In addition to its more than 50 dog and cat food varieties, the Natural Balance product catalog includes several Zoological Formulas™, which are currently fed to carnivores, bird of prey and reptile populations in some of the most prestigious zoos and animal reserves across the country.

For more information about Natural Balance, its Buy With Confidence™ program and its unique product line, please visit

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