BROOMFIELD, Colo. (Sept. 16, 2002) – Natural Business Communications, the publisher of the groundbreaking business magazine, the Natural Business LOHAS Journal, has merged with multimedia company Conscious Media Inc. Terms of the deal were undisclosed.
Additionally, the company announced that it was relaunching the LOHAS Journal, effective with its Fall 2002 issue, which will reach readers in mid-October. The publication will feature a new look, improved graphic and editorial content as well as a refocused, executive-level circulation. It will debut at the Natural Products Expo in Washington, D.C., October 3 – 6.
Natural Business Communications, founded in 1996 by Steven Hoffman and Frank Lampe, launched the Natural Business LOHAS Journal in March 2000. The magazine tracks the $230-billion “Lifestyles of Health and Sustainability” or LOHAS market. The company publishes the LOHAS Journal Weekly electronic news service and produces the annual Natural Business Market Trends Conference, now in its seventh year. Natural Business Communications also recently partnered with the Natural Marketing Institute to produce the seminal market research study, Understanding the LOHAS Market: Identifying the LOHAS Consumer & Business and Branding Opportunities.
Conscious Media Inc., based in Broomfield, Colo., is an independent, privately held multimedia company dedicated to furthering the growth of the LOHAS market and to educating and informing both businesses and consumers about the importance of health and sustainability. Conscious Media currently has four operating units: Visual Media, Publishing and Research, Electronic Media, and Conferences and Events. Natural Business Communications will function as a division of Conscious Media Inc.
In their roles with Conscious Media, Hoffman currently serves as the publisher of the Natural Business LOHAS Journal and is the director of the Conferences and Events division; Lampe is the editorial director for the Publishing and Research business unit. All Natural Business staff members have joined Conscious Media. Contact information for Natural Business Communications will remain the same.
“We are now uniquely poised and have access to greater resources to help LOHAS businesses grow and prosper in this marketplace,” commented Lampe.
“Through our products and services, we are dedicated to helping build better lives, more socially responsible business practices and a more sustainable world. And now, working with Natural Business Communications, we are better positioned to serve business owners and executives that are pioneering the growth of the LOHAS market,” said Brad Warkins, president of Conscious Media.
More than 63 million Americans—or 30 percent of the U.S. adult population—are LOHAS Consumers*—health- and environmentally conscious, values-based consumers who are defining the LOHAS market by driving double-digit growth in natural and organic products, complementary medicine, personal development, socially responsible investing, alternative transportation, renewable energy, green building, recycling and other sustainable products and services.
* Source: Understanding the LOHAS Market: Identifying the LOHAS Consumer and Business & Branding Opportunities, Natural Business Communications and the Natural Marketing Institute, © 2002.