Natural Fiber Supplement, Senokot(TM) Brand Wheat Bran, Now Available

STAMFORD, Conn., May 25, 2005 /PRNewswire via COMTEX/ -- Purdue Products L.P. announced today the introduction of Senokot(TM) Brand Wheat Bran, a fiber supplement made with 100 percent natural wheat bran.

This unique natural fiber supplement is now available at pharmacy and retail outlets, as well as on grocers' shelves across the country.

Senokot Brand Wheat Bran is available in three flavors - orange, orange flavor sugar free and flavor free sugar free. Unlike conventional fiber products, the grit-free natural wheat bran powder formulation mixes easily in an eight-ounce glass of water and doesn't gel up after stirring. And, Senokot Brand Wheat Bran is gentle enough to be taken daily.

In addition, according to the Harvard School of Public Health, current recommendations suggest that adults consume 20 to 35 grams of dietary fiber per day. However on average, Americans only consume between 14 to 15 grams of dietary fiber daily(1). With an aging population, and the American public continually becoming more health conscious, more people are coming to recognize the importance of fiber in the diet.

Several studies have been published on the health benefits of including fiber in one's diet. The recently released 2005 Dietary Guidelines for Americans from the U.S. Department of Health and Human Services recommends incorporating fiber-rich fruits, vegetables and whole grains often. The guidelines recommend that all Americans eat at least three servings of whole grains, such as whole wheat, each day. Senokot Brand Wheat Bran is made with natural wheat bran, the fiber-rich outer layer of the wheat kernel. A new survey(2) found that 66 percent of consumers are looking for products made with whole, unrefined grains.

"The guidelines are important to help encourage Americans to maintain the proper amount of fiber in their daily diet," said Martha McKittrick, registered dietician-nutritionist with New York Presbyterian Hospital. "It is important to eat a variety of foods from every group in balance and in moderation, paying attention to calorie consumption and achieving a balance between food and regular physical activity."

International supermodel and fitness enthusiast Kim Alexis is leading an educational campaign to promote the health benefits of including fiber into one's daily diet.

"I have found fiber to be a key element of a proper diet," said Alexis, who travels the country speaking to groups about health and nutrition. "I have now made a glass of water mixed with a scoop of Senokot Wheat Bran part of my daily regimen each morning."

Senokot Brand Wheat Bran will be priced competitively with discount offers available in Sunday newspapers and at .

About Purdue

Purdue Products L.P. is a privately held pharmaceutical company headquartered in Stamford, Connecticut. Senokot(TM) Brand Wheat Bran is the latest addition to the Senokot(R) family of products containing natural ingredients. Senokot(R) Laxatives contain natural vegetable laxative ingredients the active ingredient proven effective in more than 8,000 patients in 50 clinical trials, which have been recommended by physicians and pharmacists for more than 45 years. Additional information can be found at .

(1) Fiber. Harvard School of Public Health Nutrition Source. (n.d.)
Retrieved May 3, 2005, from .

(2) Grocery Manufacturers of America. (March 11, 2005). Whole Grains and
Low Fat Foods Top Consumers' Grocery Lists. .

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