FORT LAUDERDALE, Fla., Sep 08, 2004 (PRIMEZONE via COMTEX) -- Natural Harmony Foods, Inc. (Pink Sheets:NHYF), a producer and marketer of unique, natural protein foods, announced today that it has signed a trademark licensing agreement with The Solae Company, an alliance between DuPont and Bunge Limited created to bring more great-tasting, nutritious soy foods to the marketplace.
As part of the agreement, Solae(R) soy products will be used in Natural Harmony Foods' SoyLean(R) brand foods. In addition, the Solae trademark and seal of approval will be included on all SoyLean(R) brand packaging. Solae currently holds similar agreements with such category leaders as Snapple(R) and V8 Splash(R).
"With the strength of The Solae Company now behind the SoyLean(R) brand, we look forward to a successful rollout of the full line of SoyLean(R) products," said Sam Dewar, CEO and founder of Natural Harmony Foods, and a 30-year veteran of the food industry. "I am confident this will be a mutually beneficial, long-term relationship, and expect that Natural Harmony Foods will continue to expand its partnership with The Solae Company."
Natural Harmony Foods owns the popular SoyLean(R) brand, which marries the taste and nutrition of natural, lean beef, chicken and pork with the health benefits of soy. The company's trial products were introduced in 2002 in Southern Florida Publix supermarkets, where they became the first meat products ever to gain U.S. government approval to include the soy heart health claim on their labeling.
For full retail commercial production, Natural Harmony Foods intends to launch a line of five products in the freezer case. These will include the company's signature SoyLean(R) Flame Broiled Beef Patties alongside four new items: SoyLean(R) Breakfast Sausage, SoyLean(R) Chicken Patties, SoyLean(R) Beef Meatballs, and SoyLean(R) Chicken Strips.
About Natural Harmony Foods
Natural Harmony Foods, Inc. (Pink Sheets:NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoyLean(R) products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates.
About The Solae Company
The Solae Company is an alliance between DuPont and Bunge Limited to bring more great tasting, nutritious soy foods to the marketplace. As more and more consumers are discovering the many health benefits of consuming soy, a growing number of food manufacturers have introduced new and innovative products using Solae(TM) soy ingredients. With about 3,000 employees worldwide, manufacturing operations in four major regions and six technical centers around the world, Solae offers knowledgeable staff, customer support, and technical capabilities, combining local market insights with global expertise and experience to create customized solutions. Solae is a registered trademark of Solae, LLC. For more information, please visit www.solae.com.
Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements'' as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, and changes in our business strategies.