Natural Health Trends Corp. Launches Lexxus Taiwan

Subsidiary Enters Far East Asia Market on the Heels of New Zealand Launch

DALLAS, TEXAS - January 14, 2002, - Natural Health Trends Corp. (OTCBB: NHTC) announced it has launched its new subsidiary, Lexxus Taiwan. The Company, which recently reported net sales of approximately $20.5 million for the nine months ended September 30, 2001 versus $6.5 million for the same period the year before, is optimistic that the new Taiwan-based subsidiary will have as auspicious a launch as its recently unveiled New Zealand branch which recorded revenues in excess of $1 million in its first two months of operation.

Lexxus Taiwan, a majority-owned subsidiary of Natural Health Trends Corp., is marketing and distributing the Company's popular quality of life Viacrème(TM) product. Viacrème is a patented, safe, clear, topical cream that contains the essential active ingredients to promote clitoral sensitivity and to improve the opportunity for women to achieve greater sexual satisfaction.

"We have been greatly encouraged by the strong performance realized with the opening of the New Zealand subsidiary and we are confident that the Viacrème product will prove to be very successful here as well," said Joseph Ho, Vice President of Operations for Far East Asia.

"We were extremely excited to see New Zealand launch so successfully and we have been eagerly awaiting the opening of our subsidiary in South East Asia," said Mark Woodburn, President of Natural Health Trends Corp. "Taiwan is just our latest step in introducing new revolutionary products to a global marketplace," he concluded.

About Natural Health Trends Corp.
Natural Health Trends Corporation is a holding company for two operating subsidiaries, ekaire.com, Inc., which sells nutritional supplements and vitamins and Lexxus International, Inc. Lexxus, started in January 2001, markets and sells the revolutionary new product, Viacrème(TM). Viacrème, developed by a leading gynecologist, is a quality-of-life product that contains the essential active ingredients to promote clitoral sensitivity and to improve the opportunity for women to achieve greater sexual satisfaction. Lexxus International has earned an estimated $18 million in revenues in just its first nine months of operation. The product, Viacrème, received a considerable amount of positive exposure including appearances on Good Morning Canada, FOX News and EXTRA, a leading television news magazine program. More information may be obtained at www.invrel.net/clients/nhtc or at www.nhtc.ws.

Company Website: www.nhtc.ws.

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