Natural Inc. Names Clint O’Brien National Sales Manager for Natto K2™ Launch

VERNON HILLS, IL (JULY 24, 2003) – Natural Inc., a division of Natural ASA, a leading provider of branded ingredients for the nutraceutical, food and silage industries worldwide, is pleased to announce the appointment of Clint O’Brien to the position of National Sales Manager.

O’Brien comes to the position with more than 25 years of professional sales experience in the mass market food and natural products industries, representing such products Ghiradelli Chocolate, Swanson, Pepperidge Farms, Hain Pure Foods, and private label vitamins, supplements and herbs.

As Natural Inc.’s National Sales Manager, O’Brien will be responsible for coordinating and advancing the sales efforts of the company’s portfolio of branded ingredients and raw materials. Specifically, O’Brien will supervise the sales launch of Natto K2™, an innovative new ingredient high in Vitamin K2 that is a pure natto extract.

According to Egil Nilsen, Executive Vice President of Natural ASA, “With his knowledge of the industry, its products and its various niche markets, we feel Clint is an invaluable asset to Natural as we make Natto K2 available to companies in the U.S. As more people become aware of the increasing risks for osteoporosis and what it means for their overall health and fitness, Natto K2 will emerge as a safe and efficacious option for millions of consumers. Clint has just the breadth of experience to assist our customers in raising their awareness of Natto K2.”

Natto is a traditional Japanese product consisting of fermented soya beans that has an extensive amount of research documenting its benefits for promoting healthy bone density and warding off osteoporosis, as well as a number of other age-related diseases. Already sales of Natto K2 have grown markedly in Norway, where osteoporosis is a major health concern. O’Brien will coordinate with Natural’s sales efforts in Norway to bring Natto K2’s superlative health benefits to the U.S. market.

Presently, branded Natto K2 is available exclusively from Natural Inc. For specific product information or to place an order, please contact Mr. O’Brien directly at 847.362.2226, or via e-mail at [email protected].

Natural Inc., a Natural ASA company, is a leading nutritional technology company that has successfully brought several innovative branded products to U.S. market place, and is now introducing Natto K2™. Natural ASA, based in Sandvika, Norway, develops and launches novel raw materials and branded ingredients that are distributed throughout Europe, Asia and North America.

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