Natural & organic cosmetic standards proliferation continues

Natural & organic cosmetic standards proliferation continues

The Cosmos certification scheme has finally been introduced in Europe. Cosmos has been prepared by harmonizing the leading natural and organic cosmetic standards in Europe. The first certified products are expected this year, but no common Cosmos logo is planned.

A number of regional and international standards for natural & organic cosmetics are gaining popularity in different parts of the world. However, Organic Monitor ( finds the industry is becoming increasingly divided because of the proliferation in standards and certification.

The Cosmos certification scheme has finally been introduced in Europe. The result of over 8 years of discussions, Cosmos has been prepared by harmonizing the leading natural and organic cosmetic standards in Europe. The first certified products are expected this year, but no common Cosmos logo is planned.

Organic Monitor research finds that although the adoption rate of natural & organic cosmetic standards is the highest in Europe, the region is also the most fragmented in terms of seals and logos. Standards are mainly adopted on a national basis, with few transcending national boundaries. The Soil Association standard is almost exclusively adopted by UK companies, ICEA almost entirely by Italian companies, Cosmebio mostly by French companies, and BDIH predominantly in Germany. Over 10,000 products are certified according to the 6 Cosmos member standards. A major critique of the new Cosmos standard is that it will not replace or unify the plethora of existing symbols and logos.

The Natrue standard has been successful in providing a uniform labelling scheme and now covers almost 1,400 products. However, its popularity is also geographically limited, with most of its 55 licensees based in German-speaking countries.

Organic Monitor finds the Ecocert standard has most international coverage. Originating in France, the standard has been adopted by companies in Greece, Denmark, Latvia, Brazil, India, Japan, South Korea, Malaysia to Australia. The Ecocert logo is becoming recognised as ‘the organic logo’ in some of these countries.

With the large number of licensees and certified products of Ecocert and its fellow Cosmos partners, Cosmos has the potential to become a de facto global standard. However, the absence of a Cosmos logo weakens its position. Also, neither Ecocert nor its Cosmos partners have made inroads in North America.

High interest in standards and a flurry of re-formulation activity is occurring in North America since Whole Foods announced its new guidelines for personal care products a year ago. The NPA standard for natural cosmetics is the most successful, representing over 300 certified products from about 30 brands. Although the NSF ANSI 305 ‘contains organic’ standard is gaining currency, the USDA NOP organic standard remains popular in spite of it designed for organic agricultural food products. Thus, three separate standards and logos are gaining momentum in North America.

Competition between standards in North America has intensified since Natrue and NSF ANSI announced the launch of a new natural cosmetics standard last month. With this new initiative, Natrue has become embroiled in two major standard battles in Europe and North America. Natrue and Cosmos are competing to become pan-European standards, whilst the Natrue / NSF ANSI alliance is competing with NPA for the natural position in North America. The battles look as if they will endure, considering all parties are well-entrenched.

With the leading standard agencies focusing on Europe and North America, proliferation is continuing in other regions. The Asian and Latin American markets for natural cosmetics are showing high growth, however no local certification schemes exist. Although European schemes are currently filling the void, indigenous certification programmes are likely to emerge as has happened for organic foods. Such developments have already occurred in Australia where OFC and ACO have introduced organic cosmetic standards.

In developing countries, the government could play an important role in advocating or introducing natural & organic cosmetic standards. The Taiwanese government recently criticized non-certified organic cosmetics as they did not fall into the remit of its national organic standard. The Brazilian government is also looking at extending its national organic food standard to cosmetics. National standards for natural & organic cosmetics—the goal of many certification agencies in Europe and North America—are becoming a strong possibility in emerging countries.

As major certification agencies are engrossed in battles in Europe and North America, new standards are emerging in other regions. The proliferation in seals and logos, especially at the national level, could widen divisions in an already

fragmented natural cosmetics industry. As this happens, it will be consumers who will be losers as they question why one certified product is more ‘organic’ than the other.

Natural & organic cosmetic standards are a key feature of the upcoming Sustainable Cosmetics Summit, taking place in New York on May 12-14th. The leading certification agencies—including NPA, NSF and Natrue—will be giving an update on their standards and adoption rates at the summit. Seminars and a dedicated workshop will focus on some of the major technical & formulation issues associated with natural and organic cosmetics.

Sustainable Cosmetics Summit

The aim of the Sustainable Cosmetics Summit is to encourage sustainability in the beauty industry by bringing together key stake-holders and debate major sustainability issues in a high-level forum. More information is available from .

About Organic Monitor

Organic Monitor is a specialist research, consulting & training company that focuses on the global organic & related product industries. In 2011, we are celebrating 10 years of encouraging sustainable development. Our services include market research publications, business & technical consulting, summits, seminars & workshops. Visit us at

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