Natural Products Association Announces Clinician, Industry Champion, and Socially Responsible Retailer Award Recipients for 2008

WASHINGTON, D.C. (March 14, 2008) —The Natural Products Association is proud to announce the 2008 recipients of the association’s annual Clinician, Industry Champion and Socially Responsible Retailer awards, presented to outstanding individuals or businesses who have made significant contributions in various areas of the natural products industry. Recipients will be honored at the association’s annual trade show and convention, Natural MarketPlace 2008, July 17 – 19, in Las Vegas, Nev.

Natural Products Association Clinician Awards

The Natural Products Association Clinician Award was created to honor licensed healthcare practitioners whose work exemplifies the best standards and dedication to responsible holistic, non-invasive and integrative/complementary/alternative medicine modalities. This year’s recipients are Aaron E. Katz, M.D., Derrick Lonsdale, M.D., and Jay Udani, M.D., CPI.

Aaron E. Katz, M.D

Aaron E. Katz, M.D. is the director of the Center for Holistic Urology in New York City and an associate professor of Clinical Urology at Columbia University. Katz developed the RT-PCR (Reverse Transcriptase Polymerase Chain Reaction) test to detect small numbers of prostate cancer cells in the blood. Katz’s work with the Center for Holistic Urology focuses on exploring the relationship of science, natural products, and treatments. The Center conducts pre-clinical and clinical research trials, and is dedicated to exploring complementary and alternative healing practices. Author of "Dr. Katz's Guide to Prostate Health," Katz also hosts a radio program called "Men's Health Talk," heard in New York City.

Derrick Lonsdale, M.D.

Derrick Lonsdale, M.D., headed the section of Biochemical Genetics within the Department of Pediatrics at the Cleveland (Ohio) Clinic Foundation. With a background and experience in the rare biochemical disorders known as the inborn errors of metabolism, Lonsdale studied how nutrition affects the body’s biochemistry, and in 1982, joined Preventive Medicine Group to specialize in nutrient-based therapy. Lonsdale interprets laboratory test results to guide patients toward lifestyle changes that lead to health and well-being. He also studied the problem of Autistic Spectrum Disorder (ASD) and how genetic predisposition is negatively impacted by stresses in the environment, vaccines and antibiotic abuse. Lonsdale has written more than 100 papers, mostly dealing with aspects of therapeutic nutritional supplementation. He also authored the book “Why I Left Orthodox Medicine: Healing for the 21st Century.”

Jay Udani, M.D., C.P.I.

Jay Udani, M.D. is the CEO and medical director of Medicus Research, a clinical trial contract research organization. Udani is also the medical director of the Integrative Medicine Program at Northridge Hospital Medical Center, Northridge, Calif. He is also an assistant clinical professor at the University of California Los Angeles (UCLA) Geffen School of Medicine, where he is on faculty at the Collaborative Centers for Integrative Medicine. Udani has run dozens of clinical trials and published more than 30 book chapters and articles in medical journals. Udani is also the recipient of the American Medical Association’s National Achievement Award and the Harvard Medical School Pinkney Fellowship in Orthopedic Research

Natural Products Association Industry Champion Award

The Natural Products Association Industry Champion Award recognizes individuals who have
made notable contributions to the natural products industry above and beyond commercial success.

Recipients of the 2008 Natural Products Association Industry Champion Awards are Gene Clark, Terry Lemerond, Neil E. Levin, and Judy Lindberg McFarland.

Gene Clark

Gene Clark, founder and owner of Gene’s Health Food, Inc., in Owensboro, Ky., was inspired to look at health differently after reading Paul Bragg’s book “Golden Keys to Internal Fitness.” In 1980, Clark bought a small health food store and began his association with the National Nutritional Foods Association (now the Natural Products Association). He has served several terms on his regional association’s board of directors. Clark shares his philosophy of “your health is your wealth” on community television with his show “It’s Your Health” and on a weekly radio show. He lectures locally and sponsors health seminars. Clark credits his wife Nancy, his staff at the store, and his active involvement in the Natural Products Association for his success.

Terry Lemerond

Terry Lemerond has been both a supplier and a retailer in the natural products industry, beginning his career in the industry more than 30 years ago as a health food retailer with his store, Bay Natural Foods in Green Bay, Wis. The Natural Products Association-Midwest Region chose him as retailer of the year in 1979. In 1980, Lemerond started Enzymatic Therapy, Inc., a dietary supplement manufacturer, one of the first supplement companies to adopt good manufacturing processes. After selling Enzymatic Therapy in 2000, Lemerond founded EuroPharma in 2002, with a focus on matching European supplement ingredients with North American partners. Additionally, in October 2006, Lemerond and his wife Debra opened a gourmet health food store, Terry Naturally, in Green Bay. Aside from his informational Web site and speaking engagements, Lemerond has written two books: “Seven Keys to Vibrant Health” and “Seven Keys to Unlimited Personal Achievement.”

Neil E. Levin

Neil Levin is the nutrition education manager and a product formulator for NOW Foods, a natural food and dietary supplement manufacturer in Bloomingdale, Ill. Levin is the president of Nutrition for Optimal Health Association, Inc., a not-for-profit nutrition education corporation, and serves on the board of directors of the National Products Association-Midwest Region. He is also a member of the Non-GMO Project’s Technical Advisory Board. Levin has been published in scientific journals like Annals of Internal Medicine, British Medical Journal, and Journal of Applied Nutrition, and has been featured on many radio interviews and television news reports.

Judy Lindberg McFarland

Judy Lindberg McFarland was exposed to the natural products industry early on; her parents founded Lindberg Nutrition Service in Los Angeles in 1949. McFarland’s family now owns Lindberg Nutrition in Torrance, Calif., and Nutrition Express, a mail-order catalog company. Her book, "Aging Without Growing Old," first published in 1997, was revised and updated in 2000 and 2003. During the last 20 years, McFarland has appeared on numerous television programs including “Live with Regis” and "The 700 Club." McFarland received an award in 1996 from the Natural Products Association West regional association (formerly NNFA-West) recognizing her contributions to the industry. She has served on the board of her regional association, and the board of directors of the Natural Products Association. Aside from her lectures and writing, McFarland offers free nutritional counseling at her store, and provides telephone counseling on a nationwide hotline for her customers.

Socially Responsible Retailer Award

The Socially Responsible Retailer Award recognizes Natural Products Association member companies that excel in integrating social responsibility in multiple aspects of their businesses including volunteerism, education, employee empowerment, environment and health. This year’s recipients are Good Foods Grocery in Richmond, Va., LifeSource Natural Foods in Salem, Ore., and Marlene’s Market and Deli in Federal Way, Wash.

Good Foods Grocery in Richmond, Va., Donnie Caffrey, Owner

Founded in 1985 in Richmond, Va., Good Foods Grocery comprises two stores in the city, with a staff of about 45, dedicated to supporting their customers through quality service and a wide selection of natural products. Good Foods Grocery stores often donate a percentage of a day’s sales to Richmond-area non-profit organizations, and sponsors Community Giving days, when customers can designate contributions at the register. Customers use their Good Foods Grocery Advantage Card Club for discounts in the stores and with local practitioners, wellness coaches, and neighboring businesses. The stores serve as educational centers, offering free or low-cost seminars, workshops, and health clinics on many health issues.

LifeSource Natural Foods, Salem, Ore., Alex Beamer, Owner

LifeSource Natural Foods is a retail store located in Salem, Ore., with a focus on supporting its customers’ healthy lifestyles and environmental consciousness. The store specializes in organic foods and locally produced products, with a 100-percent organic produce department, products for people with special dietary needs, and a vegetarian deli. The store has more than 50 employees. Since opening in 1994, LifeSource Natural Foods has been proactive on issues of sustainability -- the store meets 100 percent of its electrical load with clean wind power through Portland General Electric. The stores follow what they call a “humanistic approach” with employees, striving to pay its employees a livable wage and encouraging a work/life balance.

Marlene's Market and Deli, Federal Way and Tacoma, Wash., Marlene Beadle, Owner

On April 1, 1976, Marlene Beadle opened Federal Way Health Foods, with an eye toward providing a source for information about alternative forms of healing and natural products. The business soon expanded and was renamed Marlene’s Market and Deli. A second store later opened in Tacoma. Marlene's Market and Deli strives to provide a large and varied inventory of natural products and organic produce. With a total staff of about 100, the stores are known in the community to be stable work environments, supporting employee education and work skill development. Community education is a focus of the stores, and customers enjoy free health and cooking lectures and workshops, and other educational events, as well as the store’s free monthly newsletters.

About The Natural Products Association

The Natural Products Association ( is the nation’s largest and oldest non-profit organization dedicated to the natural products industry. The association represents more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids.


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