Natural products industry continues news-making growth

Upcoming Natural Products Expo East is where tomorrow’s news begins

BOULDER, Colo. (July 25, 2006) — Pick up a newspaper, thumb through a magazine, or turn on your television, and chances are you’ll read or hear something about the amazing growth of the natural and organic products industry.

On Oct. 4-7, 2006, business leaders, manufacturers, retailers and supporters of healthy products will gather in Baltimore for the largest East Coast trade show for the natural and organic products industry, Natural Products Expo East/Organic Products Expo/BioFach America. This is the place where tomorrow’s news is made. Top stories:

American diet makeover: A 2006 study from the Food Marketing Institute and Prevention magazine reports that a growing number of Americans are choosing organic products, while 60 percent of consumers think their diets could be healthier. Although obesity is still a major concern, this data indicates that changes are in the making. At the show: Attend the keynote speech by New York University professor Marion Nestle, Ph.D., M.P.H., author of Food Politics and Safe Food. The keynote address, “Nutrition, Marketing and Corporate Profits,” will be held on Thursday, Oct. 5, at 9 a.m.
Food label vertigo: The U.S. Department of Agriculture recently announced that it’s considering a label for grass-fed beef, and according to a recent AP-Ipsos poll, six in 10 people check food labels frequently. As whole grain, Fair Trade, trans-fat free, low-mercury, organic and natural terms increase in usage, consumers need a guide to easily interpret the meaning behind the labels. At the show: Interview experts about the standards for each label and consumer perceptions of label claims.

Ongoing organic explosion: According to the Organic Trade Association’s 2006 Manufacturer Survey, organic food sales are expected to total almost $16 billion by the end of this year. The Natural Foods Merchandiser’s recently released Market Overview reported the following top growth categories in 2005 over the prior year: organic pet food (up 141 percent), organic energy bars (up 72.6 percent), organic crackers (up 103.4 percent) and organic fresh meat and seafood (up 67.4 percent). At the show: Meet the brands and personalities behind this explosive category.

Big business to try on green: A May 12, 2006, story in The New York Times, “Wal-Mart Eyes Organic Foods,” discusses the retail giant’s plans to greatly increase its supplies of organic foods. As more big businesses make strides to offer organic, natural and environmentally friendly products, there is potential for major changes in organic price points, organic farming internationally, retail leadership, consumer trust in organic producers and more. At the show: Discuss the implications of strong natural and organic growth with a variety of industry leaders.

Beauty gets clean: The natural beauty market posted double-digit growth in all categories in 2005, according to the 2005 Market Overview from The Natural Foods Merchandiser. At the show: Meet hundreds of manufacturers who are producing natural and organic health and beauty items and visit the Natural Products Beauty Bar, sponsored by Jason Cosmetics, for a one-stop look at the top natural and organic health and beauty products.

New products: This is the show where new healthy products are launched, making it easy to find tomorrow’s top sellers. At the show: Hear supermarket guru Phil Lempert discuss the latest food industry trends and hottest new products Thursday and Friday in the New Products Theatre, sponsored by United National Foods Inc. Visit the New Products Showcase and New Products Pavilion to view, sample and gather information on thousands of new products. Plus, manufacturers’ newest products will compete to be named best of the show in the fourth annual New Product Showcase Awards. Award winners will be announced on Saturday, Oct. 7, at 3 pm.

Press may register online at Editorial staff who meet press guidelines attend free of charge.


New Hope Natural Media is a division of Penton Media Inc. (OTCBB:PTON), a diversified business-to-business media company that provides high-quality content and integrated marketing solutions to more than a dozen industries including natural and organic products.

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