Natural Products New Zealand Taps Hilton for Natural Products Marketing Expertise

Members of Natural Products New Zealand (NPNZ), a national organization dedicated to promoting and further growing the country's thriving natural goods industry, will be able to participate in two distinct webinar sessions over the coming weeks lead by Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a U.S. marketing agency specializing in natural products marketing for a national and international clientele.

Open to registered New Zealand Trade & Enterprise companies, Hilton will first present "Tales of Success and Failure in Marketing to the Health & Wellness Market" on Tuesday, March 10 beginning at 5 p.m. EDT (March 11 at 11 a.m. local New Zealand time). Utilizing illustrative examples and industry-specific case histories, the hour-long session will explore strategy-driven tactics to successfully launch a results- oriented marketing campaign, establish a strong and viable brand presence, and capitalize on emerging innovations in dosage and delivery forms for the U.S. market. For instructions on how to register for either this live webinar or as an archive, visit

On Wednesday, April 1 at 10:50 p.m. EDT (April 2 at 4:50 p.m. NZ time), Hilton will take part in the New Zealand Natural Products Industry Summit in Rotorua with a 40-minute webinar entitled, "Leveraging Trends in Sustainability: Strategies for Strengthening and Supporting Your Brand." The presentation will review the current state of green and sustainable marketing and its impact on U.S. consumers, provide methods to effectively position and capitalize on green trends, and offer industry-specific ways to effectively communicate a company's green/sustainable message to the growing LOHAS (Lifestyles of Health and Sustainability Market) consumer segment.

"New Zealand represents a growing force in the global natural products industry, as a projected $1 billion of the country's local exports will soon be derived from this sector," said Hilton. "These educational sessions will provide key tactics and strategies to engage health-minded U.S. consumers and will offer a range of culled information and examples for those participating in both sessions."

About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele. Jeff has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 30 years of broad-based business experience, including 18 years spent within the natural health products industry with leading companies such as Nature's Way and Nutraceutical Corporation. Jeff has also worked at several major national agencies, where he guided the marketing efforts of numerous recognized consumer brands including Continental Airlines, Mrs. Field's Cookies and Major League Baseball. He has received the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his ongoing outreach efforts including editorial contributions, pro-bono work, webinars and speaking engagements within the healthy lifestyles industry.

About Natural Products New Zealand:
Natural Products New Zealand (NPNZ) is a national industry organization representing the natural products, functional foods, complementary medicines, cosmeceuticals and nutraceuticals industries.
Founded in 2002 by industry companies and with support of the New Zealand Government's business and export development agency, New Zealand Trade & Enterprise, NPNZ works to maximize the industry's competitive advantage and increase the profile of New Zealand as a source of high quality natural products. NPNZ provides a national voice for the New Zealand industry, representing members at all levels including communications with government, media, industry commentators and related professional bodies. More information available at .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.