Natural Tea Growth in the US, Sweet but Not Sticky

Honest Tea Adds Two New Flavors, Gives Meaning to Beverage Varie-TEA
Organic, Biodynamic and Antioxidant Make an 'Honest' Difference

BETHESDA, Md., Jan. 19 /PRNewswire/ -- Honest Tea, the leading organic
bottled tea company is getting a taste of the sweet life. Now in only its
fifth year, the Maryland-based tea company has experienced a 110% annual
growth rate since it started and is currently growing (53.8%) faster than
mainstream ready-to-drink bottled tea competitors such as Nantucket Nectars
(11.3%), Snapple (10.8%), and Arizona (8.7%). (AC Nielsen Scantrack: SPINS
NaturalTrack, Nov 2002). Their secret? The organic and natural tea brand
offers consumers refreshingly different beverage choices than that of their
competitors -- unsweetened, barely sweetened, and with the two newest
offerings, just a "tad sweetened." The new Green Dragon Tea and Peach Oo-la-
long bottled teas have only 30 calories, taste great, are certified organic
and offer more antioxidant benefits far beyond other bottled green teas.

Green Dragon and Peach Oo-la-long are being launched this month nationwide
and will be rolling out onto the shelves of grocery, natural food, convenience
and other grab and go outlets. The two new additions are certified organic
and "a tad sweet," delivering more sweetness to the taste than other Honest
Tea products, but only 30 calories compared to Snapple Lemon (100 calories),
SoBe Green tea (90 calories), and many other bottled beverage competitors.
Both teas introduce unique taste combinations to the category such as Peach
Oo-la-long, pairing the brightness of peach puree with the smokiness of oolong
tea leaves, and Green Dragon, pairing the unique flavor of green tea with
passion fruit. Both teas offer benefits far beyond their delightful taste
combinations and low calorie profiles.

Foods that Fight Cancer

Honest Tea's new Green Dragon Tea is rich in Epigallocatechin Gallate
(EGCG), the most powerful antioxidant in green tea. According to Dr Hasan
Mukhtar, Professor at Case Western Reserve University and one of the nation's
leading researchers in this area, "adding four cups of green tea to your daily
diet may lower your risk of cancer." Dr Mukhtar and several scientists are
researching the benefits of cancer fighting foods such as green tea to learn
more about the links between cancer prevention, nutrition and diet. Their
clinical summaries along with other research findings can be found at . Very recently, human
clinical studies have begun to explore consumption of green tea among cancer
survivors. Preliminary results suggest that regular consumption (3 or more
cups/day) of green tea is associated with reduced recurrence of early (Stage
I) breast cancer and other studies have associated regular usage of green tea
with lower risk for bladder, colon, stomach, pancreatic and esophageal
cancers. Honest Tea's bottled green teas are made with real tea leaves and
therefore are rich in antioxidants, unlike many of their bottled tea

A portion of the proceeds from the sales of Green Dragon tea will go to
support the American Institute of Cancer Research (AICR). This effort will
also help Honest Tea consumers learn more about the cancer-fighting benefits
of the Green Dragon product. Tea, in general, both black and green, contains
numerous active ingredients, including polyphenols and flavonoids, which are
potent antioxidants. According to AICR, many laboratory studies have shown
that green tea has been shown to slow or completely prevent cancer development
in colon, liver, breast and prostate cells. Other studies involving green tea
have shown similar protective effects in tissues of the lung, skin and
digestive tract. Green Dragon features the AICR logo on its front label and
the website on its back label (, driving more
individuals to learn about the unique cancer-preventing properties of green

Organic - Leaves of a Different Nature

Like the majority of Honest Tea products, the two new teas are certified
organic. Peach Oo-la-long introduces the unique taste of oolong tea to
consumers in a new grab and go form. While oolong is from the same plant as
green and black tea, it ferments more than green tea but less than black,
producing a subtle and sophisticated taste. And for tea drinkers who want
only the taste of the leaf, not chemical or pesticide residues used in
conventional tea agriculture, Honest Teas can deliver. Honest Tea's oolong
tea leaves come from the Makaibari Tea Estate in Darjeeling, India, one of the
most environmentally innovative gardens in the world. Not only is the tea
organically grown without the use of toxic and persistent chemicals, but the
tea is also grown bio-dynamically, that is, in an eco-system that is designed
to heal and improve the soil. The combination of this soil program with
promotion of natural undergrowth, forestation and wildlife make the garden
greener and less vulnerable to the elements and mudslides that imperil most
conventional Darjeeling estates.

An Opus of Your Own

In keeping with the playful taste combination of Peach Oo-la-long, the
bottled tea label features America's favorite penguin, Opus, from the Bloom
County comic strip. Berkeley Breathed, Pulitzer Prize winning cartoonist and
creator of the strip, is both one of Honest Tea's earliest customers and an
investor in the company. "There will never be a penguin as beloved, innocent,
offbeat and hilarious as Opus," said Seth Goldman, President and TeaEO of
Honest Tea. "We are delighted to have him front and center on our newest
addition and hope our customers can take as much pleasure in the taste, name
and character behind Peach Oo-la-long as we had creating it," added Goldman.
Opus appeared in the syndicated cartoon strip, Bloom County, nationwide from
1980 to 1995.

Honest Tea is the nation's best-selling and fastest-growing organic
bottled tea company whose mission is to make tea the way civilizations have
for centuries -- freshly brewed, barely sweetened and with a world of flavor.
The company was the first bottled tea brand to offer certified organic teas
and engages in partnerships that help to support the communities from which
their tea is grown. Their products include whole leaf tea bags and bottled
tea in more than twenty varieties. For more information about the company and
their products, visit

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