Marathon winners – Jon Shea and Jessica Norton – featured on Optimum ReBound box
Richmond, BC – No wonder consumers love Nature’s Path Foods. As the title sponsor of the Whidbey Island Marathon & Half Marathon for a second consecutive year, Nature’s Path will start selling about 4.5 million Optimum™ ReBound™ cereal boxes throughout North America with the male and female race winners’ photos.
This year’s April 15 event winners are: Jon Shea of Ashland, Wash., and Jessica Norton of Seattle, Wash. Their times were 2:49:08 and 3:22:26, respectively. Another key competitor for a second consecutive year was Dean Karnazes, who this year completed The North Face® Endurance 50; 50 marathons in 50 states in 50 consecutive days. Karnazes’ time at the Whidbey Island Marathon was 3:17:23.
Maria Emmer-Aanes, Director of Marketing of Nature’s Path, wants to literally give the Optimum™ cereal consumer a face. She added that ReBound™, which is specifically formulated for optimal post-exercise muscle recovery and fuel replenishment, is outpacing the other Optimum™ cereals in overall growth.
“Nature’s Path is a community and a neighborhood brand,” said Emmer-Aanes. “This is why we celebrate the idea to participate in and sponsor events like the Whidbey Island Marathon. If we can provide nutritious products that help people cross marathon finish lines as well as nurture a healthy, organic lifestyle, then we are on our way to make Nature’s Path a trusted household name for organics.”
Here’s what Harry Johnston, consumer from Victoria, British Columbia and participant in the 2006 Whidbey Island Marathon had to say about Nature’s Path:
“The Whidbey Marathon was awesome (and) your support was nothing less than stellar!” Johnston noted. “I was one of the old folk that participated in this event and I was impressed. Any time your company will sponsor a marathon, I will be there to support you.”
The Whidbey Island Marathon & Half Marathon is organized by Pro-Motion Events, Inc. of Seattle, Wash. To obtain information on the world-class event, please visit www.whidbeyislandmarathon.com.
Founded in 1985, Nature’s Path Foods operates its headquarters in Richmond, B.C., Canada and employs more than 300 people at its four facilities throughout Canada and the U.S. The privately held, family owned company produces breakfast foods, snacks and pasta that are sold in specialty foods stores and national retailers in 46 countries around the world. The company’s brands include: Nature’s Path, EnviroKidz™, LifeStream® and Optimum™. For more information, visit www.naturespath.com.
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