Event is ‘optimal’ fit for North America’s leader in organic, functional foods
Richmond, BC, CANADA – Nature’s Path is on the mark and set as the new title sponsor of the Fifth Annual Whidbey Island Marathon and Half Marathon on April 2, 2006.
More than 1,700 participants from 25 states and provinces raced in the annual event this year. The marathon, located 45 miles south of the Canadian border and 90 miles north of Seattle, Wash., accommodates both runners and walkers for the full and half marathon.
David Neuman, VP of Sales and Marketing at Nature’s Path Foods, is a marathon runner and has a strong passion for health and competition. His mission is to help the race expand its sponsorships and participants.
“The goal is to make the Whidbey Island Marathon and Half Marathon a world-class competition,” Neuman noted. “This event is close to our home base in the Pacific Northwest and it demonstrates our sincere commitment to an active lifestyle supported by wholesome whole grain organic food as fuel.”
Nature’s Path Foods is an ideal partner for the Whidbey Island Marathon because of its leading position in a growing organic and functional foods category.
Nature’s Path Foods’ Optimum™ Power™ – launched in 2000 – has become the No. 1 selling USDA-certified organic cereal in North America. The most recent introduction to the Optimum line-up of cereals and energy bars includes the Optimum™ ReBound™ Cereal and ReBound™ Energy Bar. These products focus on functionality and are ideal for active individuals because they are high in protein, low in sodium and deliver omega-3 fatty acids. As with all the company’s products, the cereals and bars contain no artificial ingredients or preservatives.
Founded in 1985, Nature’s Path Foods operates its headquarters in Richmond, B.C., Canada and employs more than 250 people at its four facilities in Canada and the U.S. It is the number one organic cereal manufacturer in North America and produces breakfast foods and snacks that are sold in specialty food stores and national retailers in North America and 30 other countries around the world. The company’s brands include: Nature’s Path, EnviroKidz™ and LifeStreamÒ. For more information, visit www.naturespath.com.