Nature's Path Introduces New Products

Simply A “Complex” Cereal

Blaine, WA, U.S.A. - Nature’s Path has combined the power of flax and fiber found in its top-selling flaked cereal, FlaxPlus™ Multigrain (No. 2 in natural and health - SpinsScan, 52 weeks ending Jan. 4, 2004), with the nutritional benefits of organic raisins to form its new FlaxPlus™ Raisin Bran. This new product is a high fiber cereal with organic whole grains and flax. As a whole grain product, containing complex carbohydrates, it is an excellent breakfast product or snack for the whole family.

“Nutritionists recommend that we eat complex carbohydrates such as whole grains and high fiber foods, and at the same time, minimize intake of sugars and refined carbohydrates,” said Arran Stephens, President & CEO of Nature’s Path Foods Inc. “FlaxPlus™ Raisin Bran has whole grain organic flakes, organic raisins and is the simple way to get those complex carbohydrates that every balanced diet needs.”

FlaxPlus™ Raisin Bran is low in fat and contains 11g of fiber per 55g serving which is 44 percent of the Dietary Reference Intake (DRI) for fiber. In addition, the flax provides a great source of Omega-3s and the raisins supply 20 percent DRI of iron. All wrapped up in 180 calories!

“The high fiber content in FlaxPlus™ Raisin Bran is critical in promoting good digestive health,” states David Neuman, VP Sales & Marketing. When combined with the iron from the raisins and the Omega-3s, this cereal delivers a great-tasting, nutritious start to the day. And with all the talk these days about trans fats, it is worth noting that at Nature’s Path we have never added hydrogenated fats to our products.”

As with all Nature's Path products, FlaxPlus™ Raisin Bran is certified organic which means it contains no artificial additives, preservatives or genetically engineered ingredients. So start your day right with this great- tasting, simple combination of whole grains, complex carbohydrates and raisins!

Nature’s Path FlaxPlus™ Raisin Bran – Whole Grains, High Fiber, Iron Rich and Loaded with Omega-3s.

The Authentic Organic Granola Bar…

The natural and organic food revolution began in the 1960s and so did the company, which became Nature’s Path Foods. Some might say that Nature’s Path is one of the “Authentic” organic food companies. Since the ‘60s, the company has evolved from a small natural food company to North America’s leading organic cereal manufacturer and its original granola has come a long way over the years. Its granola now tastes better than ever and comes in a convenient hand-held version - Authentic ‘60s Organic Granola bars.

“While there are many different bars on the market, our new bars are not only organic, but we have taken the time to make sure that they are both healthy and great tasting,” said Arran Stephens, President & CEO of Nature’s Path Foods. “They are low in sodium, a good source of fiber, and all the bars contain a vegetable source of Omega-3s. And as with all Nature’s Path products, they contain no trans fat.”

In today’s busy world convenience continues to be a critical factor for consumers. Nature’s Path Organic Granola bars are packaged in a handy 40-gram bar format that is ideal for lunches or to have handy for snacks. Nature’s Path has made it easy to enjoy the wholesome goodness of granola any time of day.

“When we looked at this category, one of the things we noticed was that all the packaging looked very similar,” said David Neuman, Vice-President, Sales & Marketing. “We have created fun, eye- catching packaging that takes us back to our roots and will really draw consumer’s attention.”

Nature’s Path’s authentic ‘60s Organic Granola bars are made with organic oats combined with organic fruits, nuts and seeds. They are offered in four great varieties: Apricot ’n Almond; Cranberry Soy; Pumpkin FlaxPlus™; and HempPlus™.

…the ‘60s never tasted so good!

Founded in 1985, Nature’s Path Foods operates its headquarters in Richmond, B.C., Canada and employs more than 200 people at its four facilities in Canada and the U.S. It produces breakfast foods and snacks that are sold in specialty food stores and national retailers in North America, Europe, the United Kingdom and Asia. The company’s brands include: Nature’s Path, EnviroKidz™ and LifeStreamÒ. For more information, visit

Nature’s Path Organic Toaster Pastries – Quick, Convenient Goodness.


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