NORTHRIDGE, Calif.--(BUSINESS WIRE)--Aug. 20, 2002--Pharmavite LLC, makers of Nature's Resource(R) herbal supplements, today unveiled its Herbal ABCs(TM) campaign, an innovative educational effort to provide detailed product and safety information to consumers at the point of purchase. The key element: new, easy-to-peel labels that contain an in-depth, multi-page booklet filled with information about the herb. The booklet cites information from "The ABC Clinical Guide to Herbs," American Botanical Council (ABC) that contains monographs on 29 leading herbal supplements in the U.S. Based in Austin, Texas, ABC provides scientific information and advice to numerous international, national and local health organizations serving the government, public and private sectors.
"Current herb users want more information about herbs to help them make responsible health decisions," said John Metz, Nature's Resource senior product manager. "Our new Herbal ABCs labels put independent, scientifically-based educational information at consumers' fingertips, making safe and responsible herbal supplement selection and use much easier."
Each herb label will feature in-depth information important to consumers, including:
-- Guidelines for safe and responsible use
-- Potential interactions with prescription and over-the-counter drugs
-- Notable research and links to more information at www.herbalgram.org
-- Additional product and historical information
"For more than 13 years, ABC has provided reliable, scientifically sound information for the public and health care professionals," said Mark Blumenthal, American Botanical Council founder and executive director. "We are pleased to partner with a quality manufacturer such as Nature's Resource to help consumers make informed decisions about responsible herb use."
Products featuring the new Herbal ABCs labels will ship in October 2002 and most probably appear on retail shelves in December 2002. The first herb completed in the campaign is Echinacea. ABC will work with Nature's Resource to provide educational labels for every herb sold under the Nature's Resource brand.
Founded in 1971, Northridge, California-based Pharmavite LLC manufactures Nature Made(R) vitamins and minerals, SAM-e, Nature's Resource(R) herbal products, Optimize(TM) fiber/calcium beverages, and other supplements designed to promote health. Recently voted "Manufacturer of the Year" by the national trade publication "Nutritional Outlook," and recipient of the 2001 Retail Excellence Award in the OTC-natural health category from "Drug Industry News" magazine, Pharmavite maintains one of the largest, most sophisticated research and development facilities in the industry and was instrumental in developing Good Manufacturing Practices (GMPs) for supplements. Pharmavite's facilities have been inspected and found to be in compliance with United States Pharmacopoeia's GMPs, the industry's most stringent standards.
Nature's Resource (www.NaturesResource.com) offers one of the nation's strongest herbal supplement education programs for consumers and medical professionals.
About The American Botanical Council
The American Botanical Council is the nation's leading nonprofit organization dealing with research and educational issues regarding herbs and medicinal plants. The 13-year-old organization occupies a 2.5 acre site in Austin, Texas where it publishes "HerbalGram," a peer-reviewed journal on herbal medicine and other educational materials for consumers and healthcare professionals, including the highly rated "The Complete German Commission E Monographs -- Therapeutic Guide for Herbal Medicines" (1998). Its new publication for health professionals, "The ABC Clinical Guide to Herbs," will be published in fall 2002. Information contact: ABC at P.O. Box 144345, Austin, TX 78714-4345, ph: 512-926-4900, fx: 512-926-2345. Website: www.herbalgram.org.