Nature's Sunshine Names Gregory R. Halliday, Vice President, to Head U.S. Sales

PROVO, Utah, Sep 13, 2004 (BUSINESS WIRE) -- Nature's Sunshine Products, Inc. (NATR), a leading manufacturer and marketer of encapsulated herbs and vitamins, said today that Dale G. Lee has announced plans to retire next year as Executive Vice President and President of U.S. Sales. In anticipation of his retirement, Mr. Lee has stepped down as head of United States Sales, and the position has been assumed by Gregory R. Halliday, Vice President, U.S. Sales and Marketing.

"Dale Lee has been a highly valued member of the Nature's Sunshine Products team for 27 years, and we deeply appreciate his many years of service to the Company and our field organization. We wish him the best upon his well deserved retirement," said Douglas Faggioli, President and CEO. "Greg Halliday, the new head of U.S. Sales, joined Nature's Sunshine 13 years ago. He has worked closely with Dale, and he knows Nature's Sunshine and our distributor organization extremely well. We are confidant and pleased that there will be an orderly transition and that our domestic field organization will remain in caring, experienced hands."

Mr. Lee spent seven years working at Brigham Young University prior to joining Nature's Sunshine in 1978. He was named an officer of the Company in 1989, having previously served as Product Line Manager, Regional Representative and Director.

Mr. Halliday began his career with Nature's Sunshine in 1991 as a Field Sales Trainer and has steadily assumed increased responsibilities. He has served as Director of Promotions/Incentives/Recognition Department, Director of the Spanish Sales Division and as Executive Director of U.S. Sales. He was appointed to his present position three years ago. Mr. Halliday holds a B.S. degree and an MBA from the Marriott School of Management at Brigham Young University.

About Nature's Sunshine

Nature's Sunshine Products manufactures and markets through direct sales encapsulated and tableted herbal products, high quality natural vitamins, and other complementary products. In addition to the United States, the Company has operations in Japan, Mexico, Central America, South Korea, Canada, Dominican Republic, Venezuela, Ecuador, Peru, the United Kingdom and Ireland, Colombia, Brazil, Thailand, Israel, Singapore and Taiwan. The Company also has exclusive distribution agreements with selected companies in Argentina, Australia, Chile, New Zealand, Norway, and the Russian Federation.

Statements in this press release concerning the Company's business outlook or future economic performance, anticipated profitability, revenues, expenses or other financial items, and product line growth, together with other statements that are not historical facts, are "forward-looking statements" as that term is defined under Federal Securities Laws. "Forward-looking statements" are subject to risks, uncertainties and other factors, which could cause actual results to differ materially from those set forth in such statements. Such risks, uncertainties, and factors include, but are not limited to, foreign business risks, industry cyclicality, fluctuations in customer demand and order pattern, changes in pricing and general economic conditions, as well as other risks detailed in the Company's filings with the Securities and Exchange Commission.

Nature's Sunshine Products, Inc.

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