Naturex announces the acquisition of Valentine, an Indian company specialised in the production of fruit and vegetable powders and natural colours for the food and beverage industry. Valentine has two production sites located near Mumbai. This third acquisition, since the capital increase in October 2011, fits with Naturex's strategy of development in emerging countries.
A dynamic player in a market with high growth potential
Naturex will significantly enhance its sales coverage in India through the acquisition of Valentine Agro Ltd, whose sales are mainly within this country. Thanks to its expertise in formulation and spray drying processes, Valentine has been able to win over the years the loyalty of a high-quality clientele within the Indian food industry, comprised of local companies as well as subsidiaries of multinationals.
A strategic commercial and industrial presence in Asia
Carrying out this operation offers major strategic advantages to Naturex, allowing it:
- to become a local producer in India and being local is an important factor of success in Naturex's business. This first industrial setup in Asia will supplement the Group's regional production centres in Europe and in the Americas, in particular for natural colours;
- to ensure promotion for all of the Group's product ranges while benefiting from the existing commercial structure and to develop close relations with the Indian food industry.
A centralised sourcing model
At the same time, Naturex sets up a purchasing office, like the one created in China a few years ago, in order to better benefit from the wealth of the country's raw materials (herbs, spices, plant extracts, etc.) at the scale of the group.
"This acquisition provides us not only with a dynamic commercial presence in India but also allows us to become a producer in this country in order to best respond to the local issues that our clients face", declares Jacques Dikansky, President and CEO and founder of Naturex. "The tremendous growth potential of Valentine in a market enjoying high growth, combined with Naturex's technical and scientific expertise will open great opportunities for us.”