During the NBT awards ceremony held in Geneva May 23, Naturex was granted a prize in the category Most Innovative Ingredient for Utirose, a new active within its NAT life range.
A leading panel of industry experts and scientists selected Utirose for its excellence in criteria such as technical advancement, scientific merit, benefits to manufacturers and breadth of application. Naturex was honoured to accept the award, during the ceremony held alongside Vitafoods.
Antoine Dauby, group marketing director, declared, “As a new ingredient within the NAT life range, Utirose is backed by in depth technical documentation and marketing support such as specific branding and dedicated website.”
Benjamin Voiry, business manager, NAT life, added: “Extracted from hibiscus flower, Utirose helps support urinary tract health among women who are particularly susceptible to reoccurring episodes. Thanks to its unique composition, Utirose is the natural solution to relieve women from daily pains.”