When Zach Adelman started Navitas Naturals a decade ago, organic superfoods was a niche category that was mostly limited to the supplement aisle at small, independent health food stores. Since then, in large part due to Navitas’ pioneering work, the superfoods category has evolved and grown rapidly to become big business at a wide variety of retail venues across North America. The Marin County-based company’s sales are up tremendously over last year, and now it is expanding its customer audience even further by exhibiting for the first time at the Fancy Food Show January 20 to 22 at the Moscone Center in San Francisco (Booth #5700).
Navitas Naturals has several new organic foods that it featured and sampled at the show. For the gourmet foodies that love innovative international foods, the company offers a new organic Coconut Water Powder that is ideal for creating an instant hydration beverage and for adding to smoothies. Healthy snacking is a hot trend and Navitas has that covered too. Its line of three Navitas Power Snacks is another recent product launch that appeals to specialty food buyers, in particular those seeking grab-and-go functional food snacks. The Blueberry-Hemp, Cacao-Goji and Citrus-Chia Power Snacks feature the most popular superfoods including chia, cacao, maca, goji berries, hemp, camu and maqui.
Although this was the first Fancy Food Show for Navitas Naturals, it’s was not its first experience in the specialty food marketplace. In late 2012, Navitas Naturals and San Francisco–based specialty food legend Williams-Sonoma joined forces to create three organic superfood smoothie blends. The new Antioxidants, Omega 3 and Protein Smoothie Mixers are made with Navitas Naturals’ most nutrient-dense superfoods, and can be purchased exclusively at Williams-Sonoma stores throughout the U.S. and Canada and on its website.