NBTY Joins DSEA Board

Sarasota, FL (October 3, 2005) — The Dietary Supplement Education Alliance (DSEA), a not-for-profit partnership of scientific, educational and industry groups, announced today that NBTY was elected to the DSEA Board of Directors at its September Board Meeting. NBTY makes, wholesales, and retails more than 19,000 nutritional supplements, including vitamins, minerals, herbs, sports drinks, and other goods. “NBTY touches all facets of this industry,” Elliott Balbert, president of the DSEA board of directors. “We share many of the same goals, which include informing the public of the health benefits of supplements.”

Marlene Ross, Executive Director of Marketing for all Vitamins, Minerals, Herbs and Supplements for NBTY’s wholesale division, US Nutrition, will represent the company on the board. She has more than 25 years of marketing experience and among her responsibilities are the American Health and Good ’N Natural brands, which are sold exclusively through health and natural food stores and vitamin specialty retailers.

“We believe in DSEA’s efforts to promote the positive results of research into supplements,” she said. “It’s important to get that information to the public and NBTY is committed to that effort.”

DSEA —a unique coalition of scientific, educational and industry leaders — educates consumers, the media, and policymakers on the benefits of dietary supplements for optimizing health and prevention of disease, with a focus on their safety, efficacy, and regulation. Its membership includes nutritional and dietary supplement suppliers, manufacturers, retailers, and publishers.

Since its inception five years ago, the DSEA has increased public awareness of the benefits of nutritional supplements. The organization’s efforts have resulted in positive coverage on more than 130 television news programs and more than 2,000 articles in newspapers and magazines. DSEA also publishes a monthly email newsletter that goes out to more than 1,000 health-oriented journalists.

In addition to media outreach, the DSEA supports a web site, www.supplementinfo.org, which has become a well-known resource for objective information about nutritional supplements. More than 25,000 visitors, including media, consumers and health professionals, access the web site each month. DSEA also provides federal legislators with information packages about dietary supplements.

The other DSEA board members are Elliott Balbert, president and CEO of Natrol Inc., Valerie Bell, president of the Canadian Health Food Association, Jon Benninger, business development director of Virgo Publishing, Fredrik M. Linder, president of New Hope Natural Media, Michael McGuffin, president of the American Herbal Products Association, David Morrison, vice president for scientific and regulatory affairs of The Vitamin Shoppe, David Seckman, the executive director and CEO of National Nutritional Foods Association, Scott Specht, senior development officer of Bastyr University, and Bob Whitelaw, director of sales, marketing and business development at Capsugel.

For information about joining DSEA, contact Deb Knowles at (941) 349-9044 or e-mail her at [email protected].

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